The 2017 Content Strategy Advent Calendar

This December we'll be publishing a video a day until Christmas, where content strategy experts share advice, talk about their hot content topics, and reveal their focus for 2018. Sign up below to be notified when we publish a new video every day.

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Day 24

Using Jobs to be Done to become customer-centric

Angus Edwardson. Product Director, GatherContent

Using Jobs to be Done to become customer-centric

Day 23

Innovation and content systems

 

Rahel Bailie. Chief Knowledge Officer, Scroll

Innovation and content systems

Day 22

Being a content generalist

Iain Broome. Freelance writer, editor and content producer, Very Meta.

Being a content generalist

Day 21

Three tips to ensure your content is perfect before sending it to clients

Christine Cawthorne. Director, Crocstar

Three tips to ensure your content is perfect before sending it to clients

Day 20

Three things I've learned while growing a team

Elizabeth McGuane. Content Strategy Lead, Intercom

Three things I've learned while growing a team

Day 19

Asking content requesters the right questions

Padma Gillen. Partner at Scroll

Asking content requesters the right questions

Day 17

Nerdview! Avoid jargon in your content

Ryan Bigge. Product content strategist, Shopify

Nerdview! Avoid jargon in your content

Day 16

Editorial triggers

Corey Vilhauer. User Experience Architect, Blend Interactive

Editorial triggers

Day 15

Don't underestimate the content challenge

Liam King. Founder, Lagom Strategy

Don't underestimate the content challenge

Day 14

All I want for Christmas is a purposeful audit

Lisa Maria Martin. Content and IA Consultant

Lisa Maria Martin. All I want for Christmas is a purposeful audit

Day 13

3 tips for collaborating with content teams

Ellen de Vries. Content Strategist, Clearleft

Ellen de Vries, 3 tips for collaborating with content teams

Day 12

Creating content around failures

Sharon Steed. Corporate empathy and communications consultant.

Sharon Steed. Creating content around failures

Day 11

Stop talking about your content!

Gerry McGovern. CEO and Founder of Customer Carewords

Gerry McGovern. Stop talking about your content!

Day 10

Content effectiveness

Colleen Jones. CEO, Content Science

Colleen Jones. Content effectiveness

Day 9

Dispositions: creative treatments of content during a redesign

David Hobbs. Consultant and author

David Hobbs. Creative treatments of content during a redesign

Day 8

A content strategy maturity framework

Tracy Playle. Founder and CEO, Pickle Jar Communications Ltd.

Tracy Playle. A content strategy maturity framework

Day 7

5 ways to make sure your content is accessible

Trisha Doyle, Head of Content Design, GDS

Trisha Doyle. 5 ways to make your content accessible

Day 6

An introduction to pair writing

Jonathan Kahn, Founder of Together London

Jonathan Kahn. An introduction to pair writing

Day 5

Putting users questions at the heart of our writing

Paul Boag, User Experience Designer

Paul Boag. Putting users questions at the heart of our writing

Day 4

Wrapping SEO into your content strategy process

Ahava Leibtag, President and owner, Aha Media Group, LLC

Wrapping SEO into your content strategy process

Day 3

Designing connected content

Carrie Hane, Content and digital strategy consultant and Mike Atherton, Content Strategist at Facebook

Designing connected content

Day 2

Caring for your content

Sarah Richards, Content strategist and digital consultant

Caring for your content

Day 1

Connecting the content strategy community

Kristina Halvorson, CEO & Founder, Brain Traffic

Connecting the content strategy community

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