Happy Holidays

The 2016 Content Strategy Advent Calendar

This December we'll be publishing a video a day until Christmas, where content strategy experts share advice, talk about their hot content topics and reveal their focus for 2017. Sign up below to be notified when we publish a new video each day:


Day #24

Bring more goodwill to your content projects

"Day 24 - Bring more goodwill to your content projects, by @lucidplot

Jonathan Kahn
Founder, Together London

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Day #23

Five plain English tips for writing better everything

"Day #23 – 5 plain English tips for writing better everything, by @iainbroome

Iain Broome
Writer, editor and content producer, Very Meta

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Day #22

Creating content for children

"Day #22 Creating content for children, by Craig Donaghy of @GoSuperAwesome

Craig Donaghy
Editor-in-Chief, PopJam

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Day #21

Five lessons working in product content

"Day #21: Five lessons working in product content, by @bizsanford

Biz Sanford
Content Strategist, Shopify

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Day #20

Collaborative content modelling

"Day #20: Collaborative content modelling, by @rlovinger

Rachel Lovinger
Content Strategy Director, Razorfish

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Day #19

Let context be your guide

"Day #19: Let context be your guide, by @bradleyfields

Bradley Fields
Content Strategist, Oregon Health & Science University

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Day #18

Being a content strategy advocate in your organisation

"Day #18: Be a content strategy advocate in your organisation, by @mjmetts

Michael Metts
Senior UX Designer, The Nerdery

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Day #17

Liquid content

"Day #17: Liquid content, by @cleveg

Cleve Gibbon
CTO, Cognifide

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Day #16

The business case for content calendars

"Day #16: The business case for content calendars, by @brookehatfield

Brooke Hatfield
Social media and content specialist, MailChimp.

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Day #15

Why digital governance is cool

"Day #15: Why digital governance is cool, by @lwelchman

Lisa Welchman
Author of Managing Chaos: Digital Governance by Design, Speaker, Advisor.

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Day #14

Storytelling and the user’s journey

"Day #14: Storytelling and the user’s journey, by @dlichaw

Donna Lichaw
Author of The User’s Journey: Storymapping Products That People Love

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Day #13

Three ways to make your content pop

"Day #13: Three ways to make your content pop, by @ahaval

Ahava Leibtag
President and owner, Aha Media Group, LLC

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Day #12

The limits of empathy

"Day #12: The limits of empathy, by @karenmcgrane

Karen McGrane
CEO, Managing Partner — Bond Art + Science

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Day #11

Content strategy, listening and empathy

"Day #11: Content strategy, listening and empathy, by @mbloomstein

Margot Bloomstein
Principal of Appropriate, Inc. and author, Content Strategy at Work

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Day #10

Using journey mapping to create a successful content strategy

"Day #10: Journey mapping and content strategy, by @marsinthestars

Marli Mesibov
Director of content strategy, Mad*Pow

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Day #9

Using voice and tone to create compassionate content

"Day #9: Voice, tone and compassionate content, by @jasminecprobst

Jasmine Probst
Content Strategy Manager, Facebook

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Day #8

Four principles for creating helpful content

"Day #8: Four principles for creating helpful content, by @joelmsolomon

Joel Solomon
Content strategist, Amazon’s Worldwide Customer Service team

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Day #7

Using pair writing for better content collaboration

"Day #7: Using pair writing for better content collaboration, by @audunru

Audun Rundberg
Content strategist, Netlife Research

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Day #6

Originality in content creation

"Day #6: Originality in content creation, by @melissa_egg

Melissa Eggleston
Content strategist and user experience specialist

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Day #5

A framework for better web project agreement

"Day #5: A framework for better web project agreement, by @hellofisher

Steve Fisher
Founder at The Design & Content Conference and The Republic of Quality

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Day #4

6 content tips for your next website project

"Day #4: Six content tips for your next website project, by @padmasaysblah

Padma Gillen
Head of Training, Scroll

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Day #3

3 steps to being a professional content strategist

"Day #3: Three steps to being a content strategist by @carriehd

Carrie Hane
Independent consultant

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Day #2

Design for real life

"Day #2: Design for real life by @sara_ann_marie

Sara Wachter-Boettcher
Content Strategy Consultant and author

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Day #1

How people talk and think about content strategy.

"Day #1: How people talk and think about content strategy, by @halvorson"

Kristina Halvorson
CEO & Founder, Brain Traffic

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