Articles

Practical advice, top tips, and plenty of examples in our articles from the GatherContent team and expert guest contributors.

Content Process

Building trust and clarity through a custom workflow

February 3, 2020

6 minute read

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Content Strategy

Anatomy of a content style guide - HubSpot

January 27, 2020

8 minute read

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Content Strategy

Why you need a content model, and how to make your colleagues take notice

January 27, 2020

4 minute read

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Content Creation

The ultimate guide to tone of voice

January 12, 2020

6 minute read

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Content Strategy

How to plan a content audit that works for you

January 6, 2020

4 minute read

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Content Strategy

Lessons learnt during a blog redesign and migration

December 13, 2019

10 minute read

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Content Creation

Getting to grips with microcopy

December 9, 2019

4 minute read

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Content Strategy

How we onboarded our content team to a new brand voice

December 2, 2019

5 minute read

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Content Strategy

The art of the content project brief

November 26, 2019

4 minute read

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Content Creation

How to calculate the cost of content creation

November 20, 2019

3 minute read

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Content Strategy

Migrating content: strategies for success

November 18, 2019

10 minute read

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Content Creation

Plain language: the what, the why and the how

October 28, 2019

3 minute read

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Content Strategy

How an editorial calendar can help you be more user-focused

October 22, 2019

3 minute read

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Content Creation

Anatomy of a content style guide - Greenpeace UK

October 15, 2019

10 minute read

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GatherContent

Making the case for GatherContent

October 11, 2019

6 minute read

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Content Operations

Making the case for a content operations platform

October 9, 2019

4 minute read

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Content Creation

A quick guide to using proto-content

October 7, 2019

5 minute read

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Content Creation

Taking control of your content creation process

October 1, 2019

6 minute read

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Content Strategy

Customer journey maps for content (because they’re not just for UX)

September 24, 2019

5 minute read

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Content Creation

An introduction to conversion copywriting

September 17, 2019

6 minute read

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Content Strategy

A user-focused approach to creating and testing content

September 9, 2019

4 minute read

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Content Strategy

Content-first: the what, why and how

September 3, 2019

3 minute read

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Content Creation

5 practical ways to collaboratively prioritise content

August 20, 2019

6 minute read

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Content Strategy

A three-part content strategy roadmap: diagnosis, guiding policy, and coherent action.

August 13, 2019

3 minute read

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