Content delivery is a team effort. It’s not just about writing the words, it’s about planning, organising, publishing, measuring and governing. To do any and all of those effectively, you likely need to collaborate with others.
Whether you’re part of an in-house team, a freelancer joining other teams as required or an agency working with clients, effective collaboration is integral to the success of website projects.
I’ve curated several articles that will help you collaborate with others for a unified understanding and plan around a shared goal.
Bringing people together can be necessary in both a physical sense and also for aligning them around project aims and objectives.
These two articles offer advice that can be applied to all sorts of teams and situations.
Content and silos: how to break down the barriers
Go beyond arguments to find an approach that works for everyone
A lot of advice written around collaboration makes sense, but can be challenging to adapt and apply to your own processes, projects and team structure. The two articles below share some practical advice that you can use straight away to facilitate better collaboration.
How to run a pair-writing workshop to collaborate on content
Practical techniques to resolve differences of opinion about content
Subject matter experts (SMEs) can be a linchpin in projects. Without their knowledge and co-operation, content could be inaccurate, irrelevant or just plain wrong. But SMEs are busy people who’s job isn’t necessarily to write, edit, review or approve content.
To get SMEs involved, it’ll likely take more than an email outlining what you need. In the following articles. the authors have shared their advice for collaborating with SMEs.
How to produce great content with busy subject matter experts
How to collaborate with a subject matter expert
Use pair-writing to collaborate with subject matter experts
It’s easy to ask questions and work through an agenda to get stuff done, but it’s vital to listen. That sounds obvious, I know, but people like to be heard and know their opinions and contributions are being properly received. This article presents an example scenario of how effective listening facilitates better collaboration.
The secret to effective content strategy is listening
Ready to learn new ways of collaboration or make changes to your existing processes? Join our free webinar on September 12th and take away plenty of ideas to help you foster a collaborative culture in any multi-disciplinary team. Register your place.
Rob is Content Strategist at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways, WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy at leading industry events.
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