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Creating content around failures

Robert Mills • 2 minutes

Failure forces us to come up with creative solutions and to view new and old problems from an entirely different perspective.

Wise words from Sharon Steed who is the expert sharing advice on day twelve of ourContent Strategy Advent Calendar.

✏️ Creating content around failures, from @sharonsteed

Video transcript

As a speaker I focus on two main ideas. Professional empathy and embracing, as well as empowering, vulnerability. And I relate both of those ideas back to my biggest insecurity, stuttering. However, there’s a third idea that I talk about in every single one of my talks, yet I never mention it by name. And that’s failure. I think it is supremely important to create content around our failures for two big reasons.

The first is because, you know, talking about our failures is going to help other people learn from our mistakes. Failure forces us to come up with creative solutions and to view new and old problems from an entirely different perspective. Success is a great teacher, but failure is the best teacher.

“Failure forces us to come up with creative solutions and to view new and old problems from an entirely different perspective.”

The other reason why I think it’s so important to create content around failure is because it’s going to really connect you with your audience. You see talking about our successes, yeah that’s going to attract a ton of people, but divulging our failures is going to retain those people. It’s going to keep them there and because of that, people are going to be a lot more comfortable sharing their failures with both you and other people in your community.

“Nothing breeds loyalty more than transparency.”

As a result, you’ll have built an unbreakable bond with your audience and an added bonus here is that you’ll also have been incredibly transparent, and nothing breeds loyalty more than transparency.

About Sharon

Sharon Steed is a corporate empathy and communications consultant as well as an international keynote speaker. Sharon is a subject matter expert on communicating with empathy. She has spoken at companies on improving team communication and collaboration; at tech conferences on vulnerability as an asset; and has given a TEDx talk on empowering insecurities. A lifelong stutterer, she uses her speech impediment to teach both what empathy is and how to be empathetic. Sharon’s course Communicating with Empathy is available on both LinkedIn Learning and Lynda.com. To learn more about her visit her website, connect with her LinkedIn or find her on Twitter.

✏️ Creating content around failures, from @sharonsteed

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About the Author

Robert Mills

Content Strategist, GatherContent

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