Day 3 – Designing connected content

by , Content Strategist, GatherContent

There’s not one, but two, content experts hiding behind door three of our Content Strategy Advent Calendar. Carrie Hane and Mike Atherton have some tips to share about designing connected content, with a festive example to support their advice.

Video transcript

Carrie: Hey Mike, Merry Christmas.

Mike: Merry Christmas, Carrie. How are you?

Carrie: I’m great. You know what, I’ve just finished a project. A client wanted to do a Santa’s workshop website and we managed to get it done before Christmas.

Mike: Oh wow. I’m guessing you started ‘content first’?

Carrie: Actually, I used the process that you and I have been talking about where we figure out what’s in the world of Santa and his workshop. The things that people care about most.

Mike: Oh really. Well I guess figuring out how those things are connected would give you a firm foundation for your content structure.

Carrie: Yeah and then those foundations help us to figure out what content to make and how to structure it, and then we can create lots of different representations and interfaces and allow people to navigate through all of that content that’s connected underneath.

Mike: So rather than starting with the words, you’re designing the content connections. And you know folks, designing connected content is what we talk about in our new book, Designing Connected Content. It’s fun for all the family, this Festivus.

Carrie: Hope you have a great holiday season everyone.

Mike: Happy Winterville.

Carrie: Bye.

Mike: Bye.

About Carrie and Mike

Carrie Hane is the founder of Tanzen, which provides content strategy consulting and training. For nearly 20 years, she’s been helping organizations and people rethink how they create, manage, and connect content. Over the years, she’s alternated between in-house web content lead and consulting, putting together cross-functional teams and creating processes that stick. When not taming web content, Carrie tries to tame her two boys. The web is easier. You can find her online at or on Twitter @carriehd.

Mike Atherton is a content strategist at Facebook. For over 20 years he has helped teams large and small deliver better-structured, more engaging digital products and services. He has worked at large and small creative agencies, as an in-house lead at the BBC and Huddle, and as Lead Instructor for General Assembly’s UX Immersive program. He believes engagement begins with core values and solid structure, and is passionate about using experience to evidence the promises of brand. He moonlights on Twitter as @mikeatherton.

About the Author

Content Strategist, GatherContent

Rob is Content Strategist at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways, WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy at leading industry events.

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