Don’t let content production be the project bottleneck

by , Content Strategist, GatherContent

There are pitfalls around every corner when planning, producing and publishing content for website redesign projects.

Bottlenecks during the content production process are usually the result of:

As a website content production and workflow platform, GatherContent offers the tools to help you solve these problems. You can feel confident that content is planned properly upfront and everyone is clear on what their responsibilities are to support the process.

Content isn’t centralised in one place

It’s easy for content to get lost in people’s inboxes, multiple shared folders or spreadsheets. Without one place to plan and produce content:

Bonus Content! Don’t let content production derail your projects. Download our free PDF guide and learn how to develop a process that ensures content is delivered on time.

Download our free 41 page PDF guide to Content Production Planning

These are the most common issues customers experience before they being using GatherContent.

GatherContent allows you to:

As well as getting your content into one place, GatherContent offers one place for authors, editors and all stakeholders to collaborate.

There are no clearly defined roles and responsibilities

Once your content is in one place and structured, it can be assigned to the relevant authors and moved into production.

Centralising production results in:

Adding clarity and accountability to the roles and responsibilities of content production makes it a more efficient process with less back and forth between revisions. Saving time is a big benefit by our customers, along with:

If you want to start centralising your content production you can get started today by signing up to a free trial. You can also join our next webinar to learn more about using GatherContent for website redesign projects.

Free 41 page guide

A Guide to Content Production Planning

Learn how to develop a process that ensures content is high quality and delivered on time.


About the Author

Content Strategist, GatherContent

Rob is Content Strategist at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways, WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy at leading industry events.

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