Did you know you can try GatherContent free for 30 days? 🤑 Free Trial →

Content Strategy

Why we need a new way of approaching digital content

Robert Mills • 1 minute

In their new book, Designing Connected Content, Mike Atherton and Carrie Hane have written a practical guide to planning and modelling content for digital products.

The theory is brought to life with well considered and contextual examples and the book makes for a helpful resource for content professionals who are focused on creating future-friendly content.

Chapter two starts with the short but oh-so-true statement that ‘organizations are creating more content than ever.’ That brings with it challenges around people and process, but thankfully this book will uncover advice to ensure the content you produce is purposeful and useful.

Here’s a sample chapter for you to read, and then we recommend you get hold of the entire book. Your content and your audience will thank you for it.

Copyright © 2018 Pearson. All rights reserved.

The following material is being reprint with the permission of Pearson. For more information please visit peachpit.com/title/0134763386

Free Online Masterclass

Content Strategy & Delivery

Kristina Halvorson

Anyone who struggles with content consistency and efficiency—and who doesn't?—will greatly benefit from this course. If you want to get smarter about content planning, creation and delivery, start here.

Kristina Halvorson

CEO & Founder, Brain Traffic

Reserve my place

Brand new book

Download your free Kindle, ePub and PDF copy

iPad with Content Delivery cover

Easily organise and produce content for website projects

Start your trial now
Mark McClendon
Our content processes used to involve an ineffective mix of spreadsheets, documents, and a slew of file storage solutions. With GatherContent we've solved all of those problems and more. Mark McClendon — Partner & Executive Director, VML

Late content from clients will delay projects and website launches

Content challenges and inefficient processes result in bad outcomes for your agency’s projects, letting down clients, delaying projects and losing you money.

See how agencies use GatherContent

Get the most from GatherContent

Book a free 30 minute call with one of our team to help you get set up with GatherContent and answer any of your questions.

Book a 30 minute call

About the Author

Robert Mills

Content Strategist, GatherContent

You might also like these posts…

© GatherContent 2018 WeWork, 2nd Floor, 115 Mare Street, London E8 4RU, United Kingdom. VAT No.: GB140105279. Company No.: SC400199