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Content Strategy

Why we need a new way of approaching digital content

Robert Mills • 1 minute

In their new book, Designing Connected Content, Mike Atherton and Carrie Hane have written a practical guide to planning and modelling content for digital products.

The theory is brought to life with well considered and contextual examples and the book makes for a helpful resource for content professionals who are focused on creating future-friendly content.

Chapter two starts with the short but oh-so-true statement that ‘organizations are creating more content than ever.’ That brings with it challenges around people and process, but thankfully this book will uncover advice to ensure the content you produce is purposeful and useful.

Here’s a sample chapter for you to read, and then we recommend you get hold of the entire book. Your content and your audience will thank you for it.

Copyright © 2018 Pearson. All rights reserved.

The following material is being reprint with the permission of Pearson. For more information please visit peachpit.com/title/0134763386

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About the Author

Robert Mills

Content Strategist, GatherContent

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