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Planning website content: 5 must-read articles

by , Content Strategist, GatherContent

Without proper planning, content can derail website projects. Missed deadlines, poor quality content, spiralling budgets, plummeting team morale and projects left in limbo are just some of the symptoms of failing to planning content production up-front.

To help keep your website projects on track, we’ve gathered some of our must-read articles on the topic of planning website content. From calculating the cost of content production, the right questions to ask, and how to run an effective discovery phase, the 5 articles we selected offer oodles of practical advice to help you and your teams plan for content and launch your website projects on schedule.

Calculating the production of high quality content

What effort, time and cost do you need to get content done? This article will help you calculate the resource needed, particularly the number of writers required, to help you budget and plan for content production.

Read: Calculating the production of high quality content

How to run a website discovery session

A well planned discovery phase can make or break a website project. This crucial meeting between the project team and client is the time to answer questions that will arm you with the knowledge to deliver a bespoke website, with content and design that will deliver measurable results. In this article we uncover who needs to be involved, how long the session should be, how to manage expectations and even include an agenda to get you started.

Read: How to run a website discovery session

13 content questions to kick off your website redesign project

Asking the right questions about content at the start of the project is imperative to getting content onto the project agenda, and keeping it there. Our article lists some content-focused questions you should be asking, including do you know how much content you have on your existing site, does someone have overall responsibility for content quality during the project to beyond launch, and 11 other must-ask questions.

Read: 13 content questions to kick off your website redesign project

Bonus Material! Grab a PDF copy of our 13 content questions checklist and start planning content for your next website project.

Download the 13 content questions checklist for your next website project

The A to B to content: Planning website content

The more thorough and dedicated your content planning, the more engaging and fruitful your content will be. Fact. In this article we cover audience research, site maps, content mapping and scheduling content and join them together for the ultimate content plan.

Read: The A to B to content: Planning website content

Planning contextual content for users

Your content needs to serve a purpose. It has to meet a business goal and/or a user need and be provided at the time that they need it. Context is key to making sure your content is relevant and useful. This article will ensure you’re planning content with context firmly in mind.

Read: Planning contextual content for users

Bonus!

If you’re looking for more ways to plan content and to deliver a content strategy on website projects, our upcoming masterclass is for you. Presented by Liam King, author of the first article in this collection, the free online class walks you through designing a comprehensive content production planning process. The process helps ensure website content is high quality and delivered on time.

Register your seat
Thursday June 22nd, 4-6pm BST (London time)

About the Author

Content Strategist, GatherContent

Rob is Content Strategist at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways, WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy at leading industry events.

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