A web project manager’s guide to SEO

by , Marketing Manager, GatherContent

Managing a new website build or redesign project requires the ability to balance many spinning plates. When a Search Engine Optimisation (SEO) brief also gets thrown into the mix, it can be easy to feel intimidated by all the terminology that comes along with it. But panic not, SEO is not a black art that you need technical skills to understand.

The biggest influence you can have on where your site appears in search engine rankings is through the site’s content. Provided you’ve got a decent CMS (Content Management System), the power is largely in your hands.

Here are some easy SEO rules to follow when planning or writing content for your website:

Don’t let the term ‘SEO’ put you off. It’s really all about content and as a person involved in managing web projects, this is likely to be something you’re already comfortable with. In addition to this, there are of course some basic technical requirements your web team should have in place to make sure your content has the best chance of being found. You can cross reference the following list with your development team’s plans:

SEO checklist for your dev team

SEO might feel like a minefield but it doesn’t need to be. Your web team should set you up with the right structure and tools, and from there it’s all about publishing fresh, relevant content. Tricking search engines is a thing of the past. So are guarantees. Where you appear is down to competition and the mercy of search engines. To have the greatest chance of increasing your search engine visibility, focus on sharing practical resources about what you know, not what you do.

About the Author

Marketing Manager, GatherContent

Becky is a Marketing Manager at GatherContent. She is a business studies graduate and has previously worked in digital marketing roles in both London and Aberdeen based agencies.

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