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LEAD WITH CONTENT

From user needs, getting the right people in place, workflow and governance, this book will help you get ready to transform your content operations.

  • Written by Padma Gillen from Llibertat
  • Lead with Content is about the vital role of content strategy in digital transformation and vice versa.
  • If content isn’t put first, projects and organisations don’t end up doing so well. This book is an antidote to ‘content last’ experiences and ways of working.
  • It’s less about what order the words should go in, using bullet lists or the benefits of subtitles. Instead, it discusses the organisational processes and the systems and rules you need to ensure your organisation is capable of producing quality content in a sustainable way.

 

“If you need to help your organisation understand the value of user-centred content and show them how content-first will save them time and money, this book will help you bring your organisation with you”
— Sarah Winters
Author of Content Design

ONEWEB

OneWeb is the digital transformation programme we’re working on with the University of Southampton. Padma worked on the programme from its initial conception. We now also have several delivery teams working alongside university staff to deliver the programme.

INTERVIEWS

WHAT IS A CONTENT DESIGNER

CONTENT IN PRACTICE

Padma Gillen Gillen, author of Lead with Content, talks about successful digital transformations and the success of GOV.UK. Produced by Kathy Wagner and Blaine Kyllo, theme music by  Lee Rosevere.

WHAT IS A CONTENT DESIGNER

ARTICLES