Free Template

Content Project Brief

A template to help you plan for and ensure your content projects are successful.

What's it for?

Every piece of content you create should have a brief to guide it. This free template has headings and questions to help guide you in creating your own. It includes:

  • Summary, proposition and goals for your project.
  • Measurement metrics.
  • Audience and messaging.
  • Channels, scope, and execution.
  • Timelines, risks, and budgets.

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