This content strategy roadmap is a step-by-step path towards creating a content strategy. The roadmap gives you a checklist of artefacts to create and some templates for creating key elements. It's based on a three-part model:
- Diagnosis - Get a clear picture of where you are right now, what challenges you’re facing and what the opportunities are.
- Guiding Policy - The overarching approach you’re going to take to your challenge. The answer to the questions you wrote in your challenge statement.
- Coherent Action - A coherent plan of action to achieve your goal. This is where you get into the finer details: tactics, operations and governance.
The roadmap is a series of questions, checklists and fill in the blank exercises, making it a practical and collaborative process.