How the universities of Aberdeen, Leicester and Keele streamline the way they produce & deliver viewbook content

If you play a role in the production of your university viewbook you’ll know how time consuming and intensive the process can be.

This short guide breaks down how three universities approach the challenge, and free their teams up to spend more time on other critical student recruitment activities.

You’ll learn how they streamline content production and connect internal silos. You’ll also learn how the systematisation of this process makes viewbook content production easier, cheaper and the content itself more valuable year after year.

Here’s what the guide covers

• The 4 key ContentOps elements needed to deliver viewbook content
• How the University of Leicester streamlined processes for successful digital transformation
• How the University of Aberdeen connected silos around an agreed workflow
• How Keele University systemised the production of their viewbook content