There are lots of factors that can determine priorities for content —timescales, budget and resources for example, but ultimately decisions should be informed by audience needs and business goals, then layered on top of that is what is needed to get the work done.
Taking time to prioritise content can seem like a big investment that will take a lot of time when there's already pressure to be delivering content. But without making time to prioritise content, you may end up delivering the wrong content or sacrificing quality for quantity.
This guide shares six collaborative methods for prioritising content so your team can be aligned, productive and have confidence that the right content is being published.
You'll learn the following prioritisation methods:
You can use these with stakeholders, clients, and subject matter experts.