User Journey Map

This user journey map is a great tool to help you plan better content for your audience. This template will help you map what your users are thinking, feeling and doing. User journey maps help to:

• Join up your content across different channels, online and offline and organisational silos to create a better experience
• Untangle a host of knotty insights and ideas into a neat, organised, actionable artefact
• Take a complex set of insights and codify them enough to be actionable
• Turn insights into a narrative which makes them easier to process and understand
• Identify opportunities and prioritise what content to create