Also included with the recording

Fireside Insight Summary - all the key points and easily skimmable takeaways from the full fireside chat delivered to your email.

About this webinar recording

GatherContent CEO, Alice Deer hosted a live fireside chat with Joy Price, Head of Digital Marketing at Howard Kennedy LLP.

Howard Kennedy LLP is a London-based firm comprised of over 150 lawyers. It's a legal organization that relies heavily on being able to publish and share accurate, quality content — in fact, it's often how they attract new clients.

The conversation

How do you, as a legal organization, work towards accelerating content production whilst upholding the quality and accuracy your audience expects from you?

Investing in content operations might be the answer to the common (and completely avoidable) challenges that surround the processes of content creation, approvals, and governance.

For legal organizations, and those with similar requirements, it's critical that content teams pair with their subject matter experts, reviewers, and other stakeholders in a seamless way to ensure content is compliant.

Over the past several years, Howard Kennedy LLP has journeyed from a place of navigating content production with many different contributors, stakeholders, and systems, to nailing down their content operations, introducing proper content governance, and embedding GatherContent as their central platform for content production.

Our brand is a promise. Each touchpoint with our brand can make or break that promise. That's why we use GatherContent to ensure we maintain quality and accuracy across everything that we do. We've moulded GatherContent to work for our business; it fits with our processes and governance structures. It gives our lawyers clarity on roles and responsibilities as well as deadlines and next steps.

Joy Price

Head of Digital Marketing at Howard Kennedy LLP

Topics discussed

• Why content is so important to organizations like Howard Kennedy LLP
• Common content challenges for law firms (and similar industries)
• Driving improvements for content: why did the program of change begin?
• The current content team structure and content process at Howard Kennedy LLP
• Advice (and lessons) for those looking to progress to content operations maturity
• How the organization measures content success and performance
• The future of content at Howard Kennedy: what do the next six months look like for Joy?

Fireside Guest

Joy Price

Howard Kennedy LLP, Head of Digital Marketing

Responsible for the digital marketing strategy and innovation at Howard Kennedy, Joy has ownership of web, email, social, intranet and all other internal and external communication channels. Her role focuses on optimizing platforms to build the firm's brand, promote the lawyers' expertise and provide actionable user data to identify leads.

Following a re-brand which included re-templating and a greenfield website build, Howard Kennedy have established a strong digital foundation. The digital strategy now focuses on optimizing processes and integrating platforms to provide a consistent and personalized user experience at all touch points. Joy works hand-in-hand with the marketing team developing campaign content strategies for all media including webinars, video and podcasts. She ensures the Howard Kennedy tech stack enables that content strategy to perform for our clients, targets and our business.

Hosted by

Alice Deer

GatherContent, Co-founder and CEO

Alice is the CEO and co-founder of GatherContent. She is passionate about helping organizations improve their content operations. Alice is responsible for growing GatherContent sustainably, and building a values-led business that that whole team can be proud of.

Previously Alice ran a digital agency and experienced poor content operations first-hand when working with hundreds of stakeholders on global, multi-lingual websites.

About the Fireside Chat Series:

Across the world of content, we are seeing an emerging maturity curve. We enjoy bringing you insights from those content teams who have advanced on the curve. Our Fireside Chats are intimate conversations with content leaders who recognize the importance of content operations. These content professionals actively work with their teams to overcome the challenges that surround content creation, review, approval, and governance. You can attend our live Fireside Chats and ask questions yourself, or you can watch our past ones.