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Webinar Recording

Assessing your organisation's content maturity

Watch this webinar and learn ten factors that create a thriving environment for content success, from the strategy to attitudes to risk, systems and more.

About this webinar recording

As many universities aim to embed an audience-and-content first culture, our attention shifts towards the development of the institutional content strategy as the silver bullet to transform our approach.

But the real key to success rests less in a documented vision and more in the culture, systems, and embedded working practices of the organisation. In other words, a successful content strategy is dependent on a mature content culture.

In this webinar recording, you'll discover ten factors that create a thriving environment for content success, from the strategy itself, to attitudes to risk, systems, leadership, and much more.

What will I learn?

We look at each of the 10 areas, and consider how to measure and evaluate our own organisation’s strengths and weaknesses using a maturity model designed specifically for higher education institutions and tested in partnership with the University of Glasgow (UK).

Register for free

June 30, 2020

4:00 pm

BST

Who is the webinar recording for?

This webinar recording is suitable for anyone who works in the management of content in an education organisation. This includes those who work in content strategy, web management, communications/PR, marketing and recruitment, market research, alumni engagement, CRM management and social media & community management.

Webinar Recording

Assessing your organisation's content maturity

Watch this webinar and learn ten factors that create a thriving environment for content success, from the strategy to attitudes to risk, systems and more.

About this webinar recording

As many universities aim to embed an audience-and-content first culture, our attention shifts towards the development of the institutional content strategy as the silver bullet to transform our approach.

But the real key to success rests less in a documented vision and more in the culture, systems, and embedded working practices of the organisation. In other words, a successful content strategy is dependent on a mature content culture.

In this webinar recording, you'll discover ten factors that create a thriving environment for content success, from the strategy itself, to attitudes to risk, systems, leadership, and much more.

What will I learn?

We look at each of the 10 areas, and consider how to measure and evaluate our own organisation’s strengths and weaknesses using a maturity model designed specifically for higher education institutions and tested in partnership with the University of Glasgow (UK).

Who is the webinar recording for?

This webinar recording is suitable for anyone who works in the management of content in an education organisation. This includes those who work in content strategy, web management, communications/PR, marketing and recruitment, market research, alumni engagement, CRM management and social media & community management.

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Register for free

June 30, 2020

4:00 pm

BST

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Tracy Playle

Tracy Playle is founder and CEO of Pickle Jar Communications Ltd, and its sister company, Utterly Content Ltd. She primarily serves as Chief Content Strategist for Pickle Jar Communications, specialising in working with the education sector. Since becoming a consultant content strategist in 2007, she has worked with over 200 education institutions in more than 30 countries to develop content and digital communication strategies. Before founding the company, Tracy worked as Head of Research-TV and in a number of in-house communications and marketing roles at the University of Warwick, one of the UK’s leading universities. She is known for her passionate and energetic presentations, and is invited to speak at conferences around the world about content strategy and emerging communication trends. She has spoken at conferences across five continents, and in 2016 completed the Confab hat-trick speaking at all three of their events in the USA, concluding with the opening keynote for Confab Higher Ed. In 2017, she founded the ContentEd conference, the first European conference focusing on content strategy in the education sector. In 2014 she won a prestigious Crystal Apple Teaching Award from the Council for Advancement and Support of Education (CASE) for her contributions to conferences and workshops in Europe, Asia and Australia, advancing knowledge of content strategy and digital communications in the education sector. She was the first European digital communications professional to receive this award. When she’s not hopping around visiting clients and conferences, she lives in the North East of England with her dog, Scout.

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