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Avoid assumptions: Using research to define audiences in their own words

Build a more effective content strategy by using in-depth UX research techniques. Gain an understanding and empathy for user top tasks and motivations.

About this webinar

We hear about audiences from stakeholders. We learn about audiences from analytics, demographics, and surveys. But hearing their feelings, hopes for your product, and motivations is an invaluable tool in shaping content, calls to action, and platform strategies. By exploring audiences in-depth, you can better define segments.

In this session Amy Grace Wells shares how to use research to provide concrete, actionable insights into the needs of primary audiences and define initiatives that work towards these objectives by looking at a case study to define an advocate audience.

What will I learn?

From this webinar, you will learn:

  • How to create a research plan and recruit the right participants
  • A set of qualitative questions that elicit deeper insights and responses
  • How to present findings using their words for greater impact

Register for free

October 15, 2020

4:00 pm

BST

1 hour

Who is the webinar for?

This session is designed for anyone who want to be a strong user advocate and build user-centered websites and products. This includes content producers and content managers, content strategists and content marketers, project managers, community managers, etc.

Webinar

Avoid assumptions: Using research to define audiences in their own words

Build a more effective content strategy by using in-depth UX research techniques. Gain an understanding and empathy for user top tasks and motivations.

About this webinar

We hear about audiences from stakeholders. We learn about audiences from analytics, demographics, and surveys. But hearing their feelings, hopes for your product, and motivations is an invaluable tool in shaping content, calls to action, and platform strategies. By exploring audiences in-depth, you can better define segments.

In this session Amy Grace Wells shares how to use research to provide concrete, actionable insights into the needs of primary audiences and define initiatives that work towards these objectives by looking at a case study to define an advocate audience.

What will I learn?

From this webinar, you will learn:

  • How to create a research plan and recruit the right participants
  • A set of qualitative questions that elicit deeper insights and responses
  • How to present findings using their words for greater impact

Who is the webinar for?

This session is designed for anyone who want to be a strong user advocate and build user-centered websites and products. This includes content producers and content managers, content strategists and content marketers, project managers, community managers, etc.

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What you need to know:

  • The webinar is free 👏
  • Join us: Thursday October 15, 4 pm – 5 pm BST
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

October 15, 2020

4:00 pm

BST

1 hour

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Amy Grace Wells

Amy Grace has been designing interfaces, building taxonomies, and finding content solutions since 2005. As a UX designer at 10up, she works with organisations from Fortune 100 businesses to nonprofits to design user-centered websites and products.

With a background in content strategy and a master's degree in user experience design, she’s designed e-commerce solutions for Bird Watcher’s Digest, served as an expert on content strategy and information architecture for universities including Texas A&M and University of South Carolina, and worked on Department of Defense projects that serve military families. Amy lives in Georgia and bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.

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