About this recorded webinar

We hear about audiences from stakeholders. We learn about audiences from analytics, demographics, and surveys. But hearing their feelings, hopes for your product, and motivations is an invaluable tool in shaping content, calls to action, and platform strategies. By exploring audiences in-depth, you can better define segments.

In this on-demand webinar Amy Grace Wells shares how to use research to provide concrete, actionable insights into the needs of primary audiences and define initiatives that work towards these objectives by looking at a case study to define an advocate audience.

What will I learn?

From this recorded webinar, you will learn:

• How to create a research plan and recruit the right participants
• A set of qualitative questions that elicit deeper insights and responses
• How to present findings using their words for greater impact