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Being user-centered with content

Simple, practical, and memorable frameworks to focus your efforts on the heart of content and marketing strategy: users.

About this webinar

Customer journey maps. Ecosystem maps. Storymapping. User stories. Personas. There are so many great tools available to user-centered marketers and content strategists that it can be hard to know which to use when! And some of them never seem to fit quite right when you try to apply them in your own organisation. Why not create your own?

In this session, we’ll bust apart popular tools for describing users and understanding their journeys into their common patterns and components. You’ll begin to see the method behind the magic and leave equipped to choose, adapt, remix, and/or invent just the right tool for focusing your content on the people who really matter—your users

What will I learn?

In this session, you'll gain:

  • A better understanding of various user-centered tools available to marketers and content strategists
  • A set of building blocks for creating the perfect user-centered content strategy tool for your project
  • New ideas for getting at the heart of what your users really need from your content

Register for free

January 30, 2020

4:00 pm

GMT

1 hour

Who is the webinar for?

This webinar is for:

  • Marketing writers
  • Content producers and content managers
  • Content strategists and content marketers
  • Teams that manage websites/channels with lots of content needs

Webinar

Being user-centered with content

Simple, practical, and memorable frameworks to focus your efforts on the heart of content and marketing strategy: users.

About this webinar

Customer journey maps. Ecosystem maps. Storymapping. User stories. Personas. There are so many great tools available to user-centered marketers and content strategists that it can be hard to know which to use when! And some of them never seem to fit quite right when you try to apply them in your own organisation. Why not create your own?

In this session, we’ll bust apart popular tools for describing users and understanding their journeys into their common patterns and components. You’ll begin to see the method behind the magic and leave equipped to choose, adapt, remix, and/or invent just the right tool for focusing your content on the people who really matter—your users

What will I learn?

In this session, you'll gain:

  • A better understanding of various user-centered tools available to marketers and content strategists
  • A set of building blocks for creating the perfect user-centered content strategy tool for your project
  • New ideas for getting at the heart of what your users really need from your content

Who is the webinar for?

This webinar is for:

  • Marketing writers
  • Content producers and content managers
  • Content strategists and content marketers
  • Teams that manage websites/channels with lots of content needs

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What you need to know:

  • The webinar is free 👏
  • Join us: Thursday January 30, 4 pm – 5 pm GMT
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

January 30, 2020

4:00 pm

BST

1 hour

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Scott Kubie

Scott Kubie is the author of Writing for Designers. He joined Brain Traffic in 2016 and serves as their Lead Content Strategist, helping organizations of all kinds deal with big messy website problems.

Scott is an energetic speaker and inventive, systems-minded designer who loves to empower audiences with whiteboard-friendly frameworks for approaching problems in new ways. He lives in Minneapolis and enjoys running, biking, and playing guitar.

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