Content published online is anything but static. It may seem like the easier route to moving the needle is to focus on creating new content and leaving behind old or underperforming content. But ignoring thin, stale or underperforming content could result in Google penalties or high bounce rates.
This webinar will walk through a simple process for conducting a content inventory and content audit, enabling you to identify the right content to create and the most important content to update. Get the most out of your content and set yourself up to show immediate ROI.
The format of the webinar is a 45 minute presentation and a 15 minute Q&A.
Walk away with actionable strategies on how to:
This webinar recording is for anyone involved in the content process across SEO, marketing and editorial teams. If you are responsible for conducting content audits, identifying underperforming content to optimise, researching competitive content, or assessing content quality — this video is for you!
Jeff Coyle is a data-driven search engine marketing executive with more than 18 years of experience in the search industry managing products and website networks.
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on
helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.
Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound
marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.