As agencies, we promise our clients we’ll not only get them the results they’re looking for, we’ll also make the content creation process easy. After all, engaging content that converts is the fuel of the most successful digital marketing strategies.Unfortunately, many agencies still struggle to architect and implement a sustainable and scalable content framework that allows them to deliver high-quality, effective content consistently.In this webinar recording, Liz Murphy unlocks the content creation blueprint for agencies, with a strong focus on the skill sets, processes, and platforms agencies need in place to deliver great content that wows clients every single time. With that said, Liz knows from experience that every agency is unique. So, the tactics, tips, and tools shared are agile and designed to be adaptable for use by agencies of all sizes.
After watching this video you'll understand:
In any case, you’re the kind of person who is looking for clarity in the early stages of the content creation process, whether the content is to be created by you, or by someone else.
Liz Murphy is the agency content strategist for IMPACT, an award-winning HubSpot Diamond Partner agency. With more than 10 years of editorial and inbound marketing experience, Liz likes to think of herself mad inbound content scientist. Most days, you can find her creating content for IMPACT, fostering alignment between the agency’s sales and marketing teams, and beta-testing new content strategies and offerings for client services. Additionally, Liz works closely with in-house contributors, by request, as a mentor, coach and editor, helping them find their voice and clarify their ideas, so they can create amazing content. She also facilitates workshops for brands that need help developing their voice and tone. Recently, she launched her own weekly content marketing podcast, the Content Lab. Liz is known for her fun, high-energy trainings, presentations and speaking engagements. Most recently, she spoke at HubSpot’s INBOUND conference in Boston, Massachusetts on voice and tone development for brands. Later this year, she’ll be speaking on the future of content strategy at IMPACT Live in Hartford, Connecticut. She lives in Annapolis, Maryland, with her husband, Patrick, and their two dogs, Horatio and Nugget. In her spare time, she is a freelance beer writer and an enthusiastic camper.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.