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Webinar Recording

Building relationships for better workflow: getting stakeholder buy-in across a siloed organisation

How the University of Auckland worked with its stakeholders to transform its web presence and set its content team up for success.

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June 28, 2018

7:32 am

GMT

Webinar Recording

Building relationships for better workflow: getting stakeholder buy-in across a siloed organisation

How the University of Auckland worked with its stakeholders to transform its web presence and set its content team up for success.

About this webinar

In 2016, the University of Auckland embarked on a three-year program of work that would revive its web presence. It wanted to change its digital first-impression from an out-of-date, content-heavy, organisation-focused and traditional website to an engaging online experience designed for its users that truly showcased the vibrancy of university life – and attracted students from around the globe to study at its campuses.On paper, the brief was fairly straight forward: conduct user research, define personas and customer journeys, design a new information architecture and audit and re-write hundreds of pages of content so that it was useful and usable. But the team knew that a critical component to the success of the project was to get stakeholder buy-in. Without that, none of the deliverables would be accepted, content would not be reviewed or approved in the tight timeframes given, and the new centralised website would lose its integrity quickly after launch.In this webinar recording, some of the team share their journey through this program of work. Hear how they engaged stakeholders from the beginning, adapted content production workflows so they fit the business, and built an Agile content team that mobilised content producers across the University to create user-first content that ignored internal silos.

What will I learn?

From this recording you'll learn:

  • Stories, insights and learnings from delivering a new web experience for the largest and highest ranked university in New Zealand
  • Key strategies the project team implemented to get stakeholders involved early
  • How the team adapted its content review process and workflow to cater for the differences in stakeholder needs
  • Practical advice on setting a team up for success, including the ‘Golden Rules’ for the University’s content team

Who is the recording for?

This recording is for Higher Education content professionals about to tackle any type of large digital project, or are keen to learn strategies for building content teams with a great internal culture.

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Register for free

June 28, 2018

7:32 am

BST

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About the presenters

Sally Bagshaw

Sally Bagshaw is a Brisbane-based content strategist who has been wrangling content since 2001. With a background in copywriting and business communication, she has helped big corporates, publishers, government, and a range of universities to plan for, create and manage useful and usable content. A bit of a geek at heart, she often works as an intermediary between technical teams and business stakeholders to make sure content requirements of both parties are fully understood. Sally loves big web redevelopment projects, workshops with lots of sticky notes, and advocating the use of sentence case. She's not scared of spreadsheets or metadata but hates the word migration. Known for saying “content is easy, people are the messy part”, she firmly believes that sometimes the best content strategy is to have less content.

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