About this webinar

In 2016, the University of Auckland embarked on a three-year program of work that would revive its web presence. It wanted to change its digital first-impression from an out-of-date, content-heavy, organisation-focused and traditional website to an engaging online experience designed for its users that truly showcased the vibrancy of university life – and attracted students from around the globe to study at its campuses.On paper, the brief was fairly straight forward: conduct user research, define personas and customer journeys, design a new information architecture and audit and re-write hundreds of pages of content so that it was useful and usable. But the team knew that a critical component to the success of the project was to get stakeholder buy-in. Without that, none of the deliverables would be accepted, content would not be reviewed or approved in the tight timeframes given, and the new centralised website would lose its integrity quickly after launch.In this webinar recording, some of the team share their journey through this program of work. Hear how they engaged stakeholders from the beginning, adapted content production workflows so they fit the business, and built an Agile content team that mobilised content producers across the University to create user-first content that ignored internal silos.

What will I learn?

From this recording you'll learn:

• Stories, insights and learnings from delivering a new web experience for the largest and highest ranked university in New Zealand
• Key strategies the project team implemented to get stakeholders involved early
• How the team adapted its content review process and workflow to cater for the differences in stakeholder needs
• Practical advice on setting a team up for success, including the ‘Golden Rules’ for the University’s content team