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Fireside Chat

Master the chaos of B2B content development: Unlock effective ContentOps with people, process, and tech

A Fireside chat with Charles Waltner, Principal at CW Content Studio, and Angus Edwardson, Co-founder of GatherContent

GatherContent Co-founder, Angus Edwardson will be hosting a live fireside chat with Charles Waltner, Principal Content Consultant at CW Content Studio.

CW Content Studio is a content consultancy that specializes in helping B2B technology companies improve their content marketing efforts. With a focus on solid ContentOps processes, they ensure consistent, on-brand messaging and magnetic content for attracting and converting key customer personas.

The conversation


We know that 'content is important' for B2B marketing, but perhaps it's never been more true than it is right now.

And this year, with the increased likelihood of resource and budget challenges looming large over content professionals, keeping on top of your organization's capability to develop content may mean clearing more obstacles...

So, how can you stay on track with the challenges of maintaining content quality, consistency, and relevance, while also keeping your audience's satisfaction levels high?

It all comes down to employing the right people, processes, and technologies.

In other words, your ContentOps.

And if you don't currently have any form of ContentOps in place, just where do you begin?

Join Angus Edwardson as he chats with Content Consultant, Charles Waltner, about all of this – and more.

"How do you run the content 'factory' as effectively as possible?

"It all comes back to ContentOps..." — Charles Waltner

Topics discussed

  • Why nailing content creation for B2B marketing is going to be more important than ever
  • 'Publish or perish': Why continuous content is so critical for B2B tech companies
  • Exploring content processes and tech stacks
  • The role of editorial best practices in content creation
  • Repurposing content: Your best bet for 2023
  • Keeping your ContentOps effective in the face of lower budgets
  • Using people, process, and tech to make a start with ContentOps
  • Gaining the buy-in you need, and driving real internal change

Fireside Guest

Charles Waltner

Charles is a content marketing executive and brand storyteller with more than 20 years of experience working with B2B technology start-ups and Fortune 500 companies.

He has previously held senior content positions at Cisco, Cognizant, Tanium, Illumio and Boomi (previously owned by Dell).

Charles currently leads CW Content Studio, a consultancy that specializes in helping leading B2B tech companies develop exceptional content and implement digital publishing best practices.

Hosted By

Angus Edwardson

GatherContent | Co-founder

Angus Edwardson is the Co-founder and VP of Product at GatherContent, where he focuses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

About the Fireside Chat Series:

Across the world of content, we are seeing an emerging maturity curve. We enjoy bringing you insights from those content teams who have advanced on the curve.

Our Fireside Chats are intimate conversations with content leaders who recognize the importance of content operations. These content professionals actively work with their teams to overcome the challenges that surround content creation, review, approval, and governance.

You can attend our live Fireside Chats and ask questions yourself, or you can watch our past ones.

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Register today

February 9, 2023

4:00 pm

GMT

60 minutes

Tickets $199

Book your place

Who is this fireside chat for?

  • Content Strategists
  • Content Designers
  • Content & Marketing Operations teams
  • Marketing Managers
  • Content Marketers
  • UX Designers
  • Managers and Heads of Content

Fireside Chat

Recorded:

February 9, 2023

Master the chaos of B2B content development: Unlock effective ContentOps with people, process, and tech

A Fireside chat with Charles Waltner, Principal at CW Content Studio, and Angus Edwardson, Co-founder of GatherContent

Download the slide deck and resources

GatherContent Co-founder, Angus Edwardson will be hosting a live fireside chat with Charles Waltner, Principal Content Consultant at CW Content Studio.

CW Content Studio is a content consultancy that specializes in helping B2B technology companies improve their content marketing efforts. With a focus on solid ContentOps processes, they ensure consistent, on-brand messaging and magnetic content for attracting and converting key customer personas.

The conversation


We know that 'content is important' for B2B marketing, but perhaps it's never been more true than it is right now.

And this year, with the increased likelihood of resource and budget challenges looming large over content professionals, keeping on top of your organization's capability to develop content may mean clearing more obstacles...

So, how can you stay on track with the challenges of maintaining content quality, consistency, and relevance, while also keeping your audience's satisfaction levels high?

It all comes down to employing the right people, processes, and technologies.

In other words, your ContentOps.

And if you don't currently have any form of ContentOps in place, just where do you begin?

Join Angus Edwardson as he chats with Content Consultant, Charles Waltner, about all of this – and more.

"How do you run the content 'factory' as effectively as possible?

"It all comes back to ContentOps..." — Charles Waltner

Topics discussed

  • Why nailing content creation for B2B marketing is going to be more important than ever
  • 'Publish or perish': Why continuous content is so critical for B2B tech companies
  • Exploring content processes and tech stacks
  • The role of editorial best practices in content creation
  • Repurposing content: Your best bet for 2023
  • Keeping your ContentOps effective in the face of lower budgets
  • Using people, process, and tech to make a start with ContentOps
  • Gaining the buy-in you need, and driving real internal change

Fireside Guest

Charles Waltner

Charles is a content marketing executive and brand storyteller with more than 20 years of experience working with B2B technology start-ups and Fortune 500 companies.

He has previously held senior content positions at Cisco, Cognizant, Tanium, Illumio and Boomi (previously owned by Dell).

Charles currently leads CW Content Studio, a consultancy that specializes in helping leading B2B tech companies develop exceptional content and implement digital publishing best practices.

Hosted By

Angus Edwardson

GatherContent | Co-founder

Angus Edwardson is the Co-founder and VP of Product at GatherContent, where he focuses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

About the Fireside Chat Series:

Across the world of content, we are seeing an emerging maturity curve. We enjoy bringing you insights from those content teams who have advanced on the curve.

Our Fireside Chats are intimate conversations with content leaders who recognize the importance of content operations. These content professionals actively work with their teams to overcome the challenges that surround content creation, review, approval, and governance.

You can attend our live Fireside Chats and ask questions yourself, or you can watch our past ones.

Tagged as:

No items found.

Register today

February 9, 2023

4:00 pm

GMT

60 minutes

Tickets $199

Book your place

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Angus Edwardson & Charles Waltner

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