Producing effective content at scale is essential for universities, but very challenging. With efficient content operations, an organisation will have scalable and repeatable processes for creating effective content.In this webinar recording Robert Mills, Content Strategist at GatherContent, outlines some of the key elements of a content operation, from style guides and workflow through to structured content and having a well assembled content team. Drawing on examples from different universities including Cornell and Illinois State, and referencing research and conversations with customers in the higher ed sector, the webinar included practical advice and tips to help teams connect silos to produce effective content that meets user needs and business goals.
By watching this recording you'll gain an understanding of:
There are also examples of good university Content Style Guides and insights about ContentOps from data collected from over 60 universities.
This recording will be of interest to content professionals and those in digital and marketing leadership who work in Higher Education. It's especially relevant for:
Whether the practitioner responsible for the planning, production and delivery of content, or the leader looking to bring change to your institution through digital transformation and putting content first, this recording is for you.
Rob is Head of Content at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways, WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy at leading industry events and he leads on all of GatherContent's resources and editorial output for the content community.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.