Events >

Webinar Recording

Connecting silos in your institution for efficient ContentOps

Understand the elements of ContentOps to connect silos and produce effective content, with insights, stories and examples from renowned universities.

About this webinar

Producing effective content at scale is essential for universities, but very challenging. With efficient content operations, an organisation will have scalable and repeatable processes for creating effective content.In this webinar recording Robert Mills, Content Strategist at GatherContent, outlines some of the key elements of a content operation, from style guides and workflow through to structured content and having a well assembled content team. Drawing on examples from different universities including Cornell and Illinois State, and referencing research and conversations with customers in the higher ed sector, the webinar included practical advice and tips to help teams connect silos to produce effective content that meets user needs and business goals.

What will I learn?

By watching this recording you'll gain an understanding of:

  • What 'content operations' or ContentOps is
  • Core elements of ContentOps, why they are important and the benefits they yield
  • How investing in your ContentOps can help connect silos at your institution
  • How Illinois State defined clear roles across silos for successful collaboration
  • How Cornell's workflow helped them produce and approve content for a website redesign in 4 weeks
  • How the University of Leicester invested in structured content to streamline their print and digital workflows

There are also examples of good university Content Style Guides and insights about ContentOps from data collected from over 60 universities.

Tagged as:

No items found.

Register for free

July 11, 2018

7:33 am

GMT

Who is the recording for?

This recording will be of interest to content professionals and those in digital and marketing leadership who work in Higher Education. It's especially relevant for:

  • Content Designers
  • Content Strategists
  • Directors of Marketing, UX and Comms teams

Whether the practitioner responsible for the planning, production and delivery of content, or the leader looking to bring change to your institution through digital transformation and putting content first, this recording is for you.

Webinar Recording

Connecting silos in your institution for efficient ContentOps

Understand the elements of ContentOps to connect silos and produce effective content, with insights, stories and examples from renowned universities.

About this webinar

Producing effective content at scale is essential for universities, but very challenging. With efficient content operations, an organisation will have scalable and repeatable processes for creating effective content.In this webinar recording Robert Mills, Content Strategist at GatherContent, outlines some of the key elements of a content operation, from style guides and workflow through to structured content and having a well assembled content team. Drawing on examples from different universities including Cornell and Illinois State, and referencing research and conversations with customers in the higher ed sector, the webinar included practical advice and tips to help teams connect silos to produce effective content that meets user needs and business goals.

What will I learn?

By watching this recording you'll gain an understanding of:

  • What 'content operations' or ContentOps is
  • Core elements of ContentOps, why they are important and the benefits they yield
  • How investing in your ContentOps can help connect silos at your institution
  • How Illinois State defined clear roles across silos for successful collaboration
  • How Cornell's workflow helped them produce and approve content for a website redesign in 4 weeks
  • How the University of Leicester invested in structured content to streamline their print and digital workflows

There are also examples of good university Content Style Guides and insights about ContentOps from data collected from over 60 universities.

Who is the recording for?

This recording will be of interest to content professionals and those in digital and marketing leadership who work in Higher Education. It's especially relevant for:

  • Content Designers
  • Content Strategists
  • Directors of Marketing, UX and Comms teams

Whether the practitioner responsible for the planning, production and delivery of content, or the leader looking to bring change to your institution through digital transformation and putting content first, this recording is for you.

Tagged as:

No items found.

Register for free

July 11, 2018

7:33 am

BST

Don't miss new events

Sign up for notifications for all our upcoming webinars

GatherContent uses the information you provide to contact you about our content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

About the presenter

Robert Mills

Rob is Head of Content at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways,WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy and ContentOps at leading industry events.

Upcoming webinars and masterclasses