Producing effective content at scale is essential for universities, but very challenging. With efficient content operations, an organisation will have scalable and repeatable processes for creating effective content.In this webinar recording Robert Mills, Content Strategist at GatherContent, outlines some of the key elements of a content operation, from style guides and workflow through to structured content and having a well assembled content team. Drawing on examples from different universities including Cornell and Illinois State, and referencing research and conversations with customers in the higher ed sector, the webinar included practical advice and tips to help teams connect silos to produce effective content that meets user needs and business goals.
By watching this recording you'll gain an understanding of:
There are also examples of good university Content Style Guides and insights about ContentOps from data collected from over 60 universities.
This recording will be of interest to content professionals and those in digital and marketing leadership who work in Higher Education. It's especially relevant for:
Whether the practitioner responsible for the planning, production and delivery of content, or the leader looking to bring change to your institution through digital transformation and putting content first, this recording is for you.
Producing effective content at scale is essential for universities, but very challenging. With efficient content operations, an organisation will have scalable and repeatable processes for creating effective content.In this webinar recording Robert Mills, Content Strategist at GatherContent, outlines some of the key elements of a content operation, from style guides and workflow through to structured content and having a well assembled content team. Drawing on examples from different universities including Cornell and Illinois State, and referencing research and conversations with customers in the higher ed sector, the webinar included practical advice and tips to help teams connect silos to produce effective content that meets user needs and business goals.
By watching this recording you'll gain an understanding of:
There are also examples of good university Content Style Guides and insights about ContentOps from data collected from over 60 universities.
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Rob is Founder of Fourth Wall Content working with clients on content strategy, creation and marketing. Previously, in his role as Head of Content at GatherContent he managed all of the organisation's content output and content operations.