About this session recording

Working in silos kills your ability to deliver exceptional content!  

In this exciting session recording, we'll delve into the world of Content as a Service (CaaS), and explain how the CaaS model can help shatter silos and enable you to deliver a winning content strategy.

"Content as a Service provides organizations with the agility and flexibility they need to keep up with the constantly changing content landscape. ...CaaS empowers organizations to deliver the right content to the right person, at the right time, and on the right device."

Cathy McKnight, VP Consulting and Operations, Digital Clarity Group

We'll explore the ins and outs of CaaS, including the content maturity model, strategy, governance, and operations.

Our expert speakers, who currently use this model to work on content at LPL Financial, will explain how it's changed their way of working for the better and allowed them to achieve superior levels of marketing performance for the business.

Key topics covered

A guide to content maturity models and content governance

A content strategy 'deep dive':

• How to create better, user-centered content for your audiences
• Ensuring your style guide improves consistency/impact on brand identity
• How to manage a robust migration or audit

Shattering silos with content governance:

• How the CaaS model improves project intake and workflow
• Considerations for content ownership and lifecycle
• The benefits of taxonomy

CaaS working hand-in-hand with Content Operations:

• What's in your tech stack?
• Best practices for your digital assets and eDAM
• The power of centralized content management (content hubs)

Unifying content disciplines: How to work best together

Gaining CaaS adoption, and working through challenges

Fireside Guests from LPL Financial

Jane Booth, Assistant VP, Digital Content Operations

Jane is responsible for all the technologies that support content authoring and publishing, including GatherContent and Adobe Experience Manager. She also oversees the developmental side of operations regarding LPL's (headless) publishing initiatives.

Stacie Saunders, VP, Digital Content Strategy and Operations

Stacie's role centres on driving operational efficiencies and content excellence through the right content processes, governance, and strategies so that LPL content continuously performs in solving customer and business needs.

Her passions at work include delivering meaningful user experiences, bringing the LPL brand to life across digital, and creating a team culture that champions change and new innovations.

Heather O’Connor, Assistant VP, Digital Content Governance

Heather oversees content governance, managing enterprise taxonomy, and developing the very guidelines, processes, tools and training that help ensure excellent content outputs at LPL — not least for their business owner stakeholders.

As part of the firm's content transformation journey, Heather and her team regularly invest time in building strong relationships with business owners, and coaching them towards new ways of ideating, creating and deploying optimized and re-usable content for LPL's headless CMS.

Hosted by

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Angus Edwardson

GatherContent | Co-founder

Angus Edwardson is the Co-founder and VP of Product at GatherContent, where he focuses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

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About the Fireside Chat Series:

Across the world of content, we are seeing an emerging maturity curve. We enjoy bringing you insights from those content teams who have advanced on the curve.

Our Fireside Chats are intimate conversations with content leaders who recognize the importance of content operations. These content professionals actively work with their teams to overcome the challenges that surround content creation, review, approval, and governance.

You can attend our live Fireside Chats and ask questions yourself, or you can watch our past events.

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