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Webinar Recording

Content Assess and Progress

How to identify high-impact content initiatives and next steps.

Register for free

September 7, 2017

7:14 am

BST

Events >

Webinar Recording

Content Assess and Progress

How to identify high-impact content initiatives and next steps.

About this webinar

With so many competing content needs within a large organization, you can't do everything at once. So how do you know where to begin making content improvements? Now, there’s a better answer than, “Wherever you can!”In this webinar, Kathy Wagner introduces you to her “Content Assess and Progress” methodology. It helps you home in on the specific aspects of your content, or content practices, that need the most work and will have the biggest impact on your organisation. It also shows you which content strategy tools and resources to use to improve your high-priority content areas.

What you'll learn

  • The different categories and aspects of content strategy that need to be considered
  • How to know which of those content areas are most important to different business goals
  • How to do a diagnostic assessment of priority content areas, and know which tools and resources to use to improve them

Who is the recording for?

This recording is for in-house content leaders who have some understanding of over-arching organisational goals and constraints (or lack of them!). It's also relevant for content strategy consultants who work with in-house content leaders.

Register for free

September 7, 2017

7:14 am

BST

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About the presenter

Kathy Wagner

Kathy is founder of Content Strategy Inc and works with large organisations to help them improve their content and content practices. Whether it's laying the foundation for a streamlined enterprise-wide content strategy, or clarifying the website audience and helping to craft key messages, Kathy enjoys working closely with her clients to help them be successful, through content. With previous careers in technical communications and customer experience research, Kathy has been calling herself a content strategist for over ten years and has worked as a content strategy consultant since 2010. Recent clients include Investors Group, Tourism Saskatchewan, BC Hydro, ICBC, TELUS, Servus Credit Union, The Catholic Relief Agency, The City of Surrey, and others.

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