About this webinar

With so many competing content needs within a large organization, you can't do everything at once. So how do you know where to begin making content improvements? Now, there’s a better answer than, “Wherever you can!”In this webinar, Kathy Wagner introduces you to her “Content Assess and Progress” methodology. It helps you home in on the specific aspects of your content, or content practices, that need the most work and will have the biggest impact on your organisation. It also shows you which content strategy tools and resources to use to improve your high-priority content areas.

What you'll learn

• The different categories and aspects of content strategy that need to be considered
• How to know which of those content areas are most important to different business goals
• How to do a diagnostic assessment of priority content areas, and know which tools and resources to use to improve them