‘Content design’ is being used around the world as a technique to ensure truly user-centred content can be produced quickly and at scale (see GOV.UK for a case study).
This masterclass dives into how to find out what your users want from you, when they want it and what priorities they have. Presenter, Sarah Richards (author of Content Design), also goes through how to use that effectively and work out what channel it should be on so you can produce useful, engaging content.
Producing content is only half of a content designers’ job so you’ll also find out how to put a value on your work and how to get content into a market that may not be looking for it.
Our experienced content design trainer and consultant and will coach you on:
All attendees will also have access to a recording and the slides afterwards so you can share and revisit the the practical advice with clients and teams.
This masterclass is suitable for those in agencies working with clients and those who are part of an in-house team, including:
The class is aimed at those starting out in the field or looking to develop their skills. If you’re an experienced content strategy or design specialist and have refined your own process, this masterclass may not be for you. If you want to see if there’s a way to improve or change your process then please join us.
All attendees will be sent our cake-free but resource packed goodie bag after the class. It includes:
Founder of the content design movement, Sarah pioneered the standards during her 10-year career with the UK government.
As head of content design for the Government Digital Service (GDS), Sarah created and implemented the content strategy for the GOV.UK website.
After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design – a book for anyone creating user-centred content.
She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities and organisations in the UK and worldwide.
Sarah is also a respected and in-demand speaker and shares her expertise to audiences at conferences, meet-ups and events globally.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.