Our principal goal as content and design professionals is to enable people to make better decisions: what steps to take next in a process or task, what to buy, or even how to best entertain themselves for a little while. This session introduces a proven, scalable analysis and design methodology that brings together various stakeholder types around diverse, multi-touch-point customer journeys. We will touch on various aspects of design, but will focus on designing content for diverse and dynamic needs.
As digital experiences become ubiquitous, more complex interactions between people and technology proliferate in every aspect of our lives. We are enabled by good design and content, and confused, frustrated – even endangered – when content isn’t relevant and design isn’t appropriate for our needs.
This webinar recording covers the following core questions:
This session is designed for digital content and design professionals who want to understand, use, and scale adaptive content design to generate more great ideas, better output, and leverage the best of all the contributors in their own teams, their organisations, and even their user communities.
Our principal goal as content and design professionals is to enable people to make better decisions: what steps to take next in a process or task, what to buy, or even how to best entertain themselves for a little while. This session introduces a proven, scalable analysis and design methodology that brings together various stakeholder types around diverse, multi-touch-point customer journeys. We will touch on various aspects of design, but will focus on designing content for diverse and dynamic needs.
As digital experiences become ubiquitous, more complex interactions between people and technology proliferate in every aspect of our lives. We are enabled by good design and content, and confused, frustrated – even endangered – when content isn’t relevant and design isn’t appropriate for our needs.
This webinar recording covers the following core questions:
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Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.
Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients include Microsoft, Johnson & Johnson Pharmaceuticals, Sanofi Vaccines, Mastercard, Barclays Bank, Abbott Laboratories, and many more.