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Masterclass

Content Governance: The golden rules you need to make great content at scale

Join this masterclass to learn what content governance is, why good content governance ensures your organisation's content works for your users, and how to put effective governance in place.

Register for free

November 21, 2019

4:00 pm

GMT

2 hours

Masterclass

Content Governance: The golden rules you need to make great content at scale

Join this masterclass to learn what content governance is, why good content governance ensures your organisation's content works for your users, and how to put effective governance in place.

Once they get beyond a certain size, organisations struggle to make sure their content is as good as it should be. Often they don’t know half of what’s on their website, let alone whether it’s any good.

This is not necessarily because the content team doesn’t know what it’s doing. Often it’s because the organisation has no real content governance in place. Or if it does, there is no way to really enforce it, which is pretty much the same thing.

This masterclass will give you everything you need to set up effective content governance framework for your organisation. You’ll learn:

  • The number one rule your organisation needs for effective governance to be possible
  • How to use your user needs as a governance tool
  • How to build governance into every aspect of your content set-up so it starts to run itself
  • The main documents to have in place and how to use them
  • How to design effective escalation routes and empower your teams so you rarely need to use them
  • How team design affects governance and what to do to maximise the benefits if you don’t have the luxury of a restructure (yet)

Who is the Masterclass for?

This masterclass is for anyone who is frustrated about the quality of content on their website and anyone who helps organisations improve that content - from senior leadership to content team managers to freelance content strategists. Ideal for:

  • Directors
  • Heads of content
  • Content leads
  • Content managers

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What you need to know

  • The class is free.
  • Join us: Thursday November 21. 4 pm - 6 pm GMT.
  • All details will be emailed upon registration. Check those pesky spam folders.
  • We'll send one week, one day and one hour reminders.
  • Download GoToWebinar before the class so you're raring to go (it's free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook to jot all the juicy advice.
  • Watch again! A recording will be sent to all attendees the day after the class.
  • Got a question we haven't covered? Get in touch.

The masterclass goodie bag

All attendees will be sent our cake-free but resource packed goodie bag after the class. This will include the slides, recording of the masterclass, and a discount code giving a 15% discount on any Llibertat training booked in the next 12 months.

Register for free

November 21, 2019

4:00 pm

BST

2 hours

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About the presenter

Padma Gillen

Padma Gillen is a digital content consultant. He uses his expertise in content design management and agile content production to help organisations create quality content and maximise the effectiveness of their content teams.

He also advises organisations on how to set up and deliver successful web content projects, coaches them through the process, and provides content design teams to make it happen. He is currently helping the University of Southampton shape and deliver their content-led digital transformation project, OneWeb.

Previously, Padma was Head of Content Design at the Government Digital Service (GDS). He had overall responsibility for the quality of content on GOV.UK, the award-winning website of the UK Government.

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