Once they get beyond a certain size, organisations struggle to make sure their content is as good as it should be. Often they don’t know half of what’s on their website, let alone whether it’s any good.

This is not necessarily because the content team doesn’t know what it’s doing. Often it’s because the organisation has no real content governance in place. Or if it does, there is no way to really enforce it, which is pretty much the same thing.

This masterclass recording will give you everything you need to set up effective content governance framework for your organisation. You’ll learn:

• The number one rule your organisation needs for effective governance to be possible
• How to use your user needs as a governance tool
• How to build governance into every aspect of your content set-up so it starts to run itself
• The main documents to have in place and how to use them
• How to design effective escalation routes and empower your teams so you rarely need to use them
• How team design affects governance and what to do to maximise the benefits if you don’t have the luxury of a restructure (yet)