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An Introduction to Content Modelling: The Blueprint for High-Impact Content Operations

Invest in your content career. Level-up your team.

About this training

Without a well defined content model as the foundation, it is extremely difficult to create an effective content operations workflow.

This is a two-hour introduction to content modelling, specifically for content producers looking to step-up their skills. You will learn from one of the leading experts in the field of content operations, applying proven techniques used in some of the leading organisations in the world.

You don't need to be technical to participate in this session; the concepts, principles and techniques will focus on simple methods you can bring back to your own organisation.

The modelling examples are easy-to-understand, and can be applied to content destined for a website, a mobile device, chat, augmented reality app - or all of the above.

What will I learn?

During this session, you will learn:

What content modelling is

Why is content modelling important

  • Ways that modelling can increase content potential
  • The business benefits derived from modelling
  • How content modelling is the gateway to successful content operations

How to get started

  • Standardising structure and content
  • Use proven templates and processes to create your first content model
  • Learn how to put your content model to work in your own organisation, using it as a blue-print to level up your content operations
  • Getting to personalisation and omnichannel delivery

Learn from the best

  • A 30-minute "ask me anything" with one of the worlds leading content operations experts

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Register today

May 27, 2021

4:00 pm

BST

2 hours

Tickets $199

Book your place

Who is this training for?

  • Junior Content Strategists
  • Junior Content Managers
  • Junior Content Designers
  • Marketing Managers
  • Content Marketers
  • Copywriters and UX writers
  • Managers and Heads of Content who need to level up their team with content modelling skills
  • Anyone that has suddenly found themselves catapulted into a new content role!

Masterclass

Recorded:

May 27, 2021

An Introduction to Content Modelling: The Blueprint for High-Impact Content Operations

Invest in your content career. Level-up your team.

About this training

Without a well defined content model as the foundation, it is extremely difficult to create an effective content operations workflow.

This is a two-hour introduction to content modelling, specifically for content producers looking to step-up their skills. You will learn from one of the leading experts in the field of content operations, applying proven techniques used in some of the leading organisations in the world.

You don't need to be technical to participate in this session; the concepts, principles and techniques will focus on simple methods you can bring back to your own organisation.

The modelling examples are easy-to-understand, and can be applied to content destined for a website, a mobile device, chat, augmented reality app - or all of the above.

What will I learn?

During this session, you will learn:

What content modelling is

Why is content modelling important

  • Ways that modelling can increase content potential
  • The business benefits derived from modelling
  • How content modelling is the gateway to successful content operations

How to get started

  • Standardising structure and content
  • Use proven templates and processes to create your first content model
  • Learn how to put your content model to work in your own organisation, using it as a blue-print to level up your content operations
  • Getting to personalisation and omnichannel delivery

Learn from the best

  • A 30-minute "ask me anything" with one of the worlds leading content operations experts

Tagged as:

No items found.

Download the slide deck and resources

What you need to know:

  • Tickets are $199 USD per person
  • GatherContent customers receive a 30% discount on all tickets (get in touch for the discount code)
  • Join us: Thursday May 27, 4 pm - 6 pm BST
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We'll send one week, one day and one hour reminders.
  • Download GoToWebinar before the masterclass so you're raring to go (it's free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook.

Training goodie bag

All attendees will be sent our cake-free but resource packed goodie bag after the class. It includes:

  • The recording and slides from the class
  • Any templates that have been shared in the session

Register today

May 27, 2021

4:00 pm

BST

2 hours

Tickets $199

Book your place

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Rahel Anne Bailie

Rahel Anne Bailie is the founder of Content, Seriously, a London, UK based consultancy. Rahel has spent many years as a consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalisation, and overall effective content delivery.

Rahel is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their content operations, taking on increasingly-complex problem in the areas of content strategy, content operations, knowledge management, and related areas where she has been asked to look at content, very seriously.

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