About this webinar

Planning, organising, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.In this webinar recording, mStoner’s Content Strategist Shannon Lanus shares practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project.

What will I learn?

From this webinar recording you’ll learn:

• Which content questions to ask early in your project
• What roles you need to consistently produce quality content
• The pros and cons of centralised and decentralised content creation
• How to prioritise when you have large amounts of content to create or review
• How to plan for a workflow that incorporates faculty review

Additional resources

If you want to dive deeper into some of the topics covered in this presentation, here are some additional resources from mStoner to get you started:

• Blog post: Five content marketing ideas
• Webinar recording: Experience mapping
• Blog post: Successful content migration