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Webinar Recording

Content planning and delivery for Higher Ed websites

How to create a roadmap for better content, regardless of the size and structure of your institution.

About this webinar

Planning, organising, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.In this webinar recording, mStoner’s Content Strategist Shannon Lanus shares practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project.

What will I learn?

From this webinar recording you’ll learn:

  • Which content questions to ask early in your project
  • What roles you need to consistently produce quality content
  • The pros and cons of centralised and decentralised content creation
  • How to prioritise when you have large amounts of content to create or review
  • How to plan for a workflow that incorporates faculty review

Additional resources

If you want to dive deeper into some of the topics covered in this presentation, here are some additional resources from mStoner to get you started:

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Register for free

January 18, 2018

7:26 am

GMT

Who is the recording for?

Anyone who works with content in higher education

Webinar Recording

Recorded:

January 18, 2018

Content planning and delivery for Higher Ed websites

How to create a roadmap for better content, regardless of the size and structure of your institution.

About this webinar

Planning, organising, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.In this webinar recording, mStoner’s Content Strategist Shannon Lanus shares practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project.

What will I learn?

From this webinar recording you’ll learn:

  • Which content questions to ask early in your project
  • What roles you need to consistently produce quality content
  • The pros and cons of centralised and decentralised content creation
  • How to prioritise when you have large amounts of content to create or review
  • How to plan for a workflow that incorporates faculty review

Additional resources

If you want to dive deeper into some of the topics covered in this presentation, here are some additional resources from mStoner to get you started:

Tagged as:

No items found.

Download the slide deck and resources

Register for free

January 18, 2018

7:26 am

BST

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About the presenter

Shannon Lanus

Shannon Lanus is director of content strategy and services at mStoner, Inc, a digital-first creative agency focused on higher education and nonprofits. She works to make sure great content and amazing design co-exist in every mStoner project. Prior to mStoner, Shannon spent five years working in film and television development for companies such as Harpo Films and DreamWorks Animation TV. She holds a bachelor’s in film, television and theater from University of Notre Dame and a Masters of Fine Art from the Peter Stark Motion Picture and Television Producing Program at University of Southern California.

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