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Content reuse and omnichannel personalisation: why your initiatives fail

Watch this on-demand webinar to understand the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel content assets.

About this on-demand webinar

With content, the devil is often in the details. In this webinar, Noz Urbina goes deep into the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel content assets. To use the language of his last GatherContent webinar - when going from clay pots to reusable building blocks. The most common issues in making this kind of transition are: designing effective content standards that govern the very small pieces to whole deliverables, implementing a feasible strategy to tag and categorise content, and communicating the why and how of standards changes between different types of stakeholders.

This on-demand webinar is self-contained, but to get the most possible benefit from it, we recommend you watch Noz's recent presentation on content design and modelling.

What will I learn?

This webinar recording covers the following core questions:

  • How do you actually write and structure content so that it's omnichannel and reuse-ready?
  • Where can you anticipate challenges in the transition from siloed channels to omnichannel integration?
  • How can you choose the right level of tagging for a small-business, department, or project vs an enterprise-wide approach?

Register for free

April 30, 2020

3:00 pm

GMT

Who is the webinar recording for?

This session is designed for digital content and design professionals who want to understand, use, and scale adaptive content design to generate more great ideas, better output, and leverage the best of all the contributors in their own teams, their organisations, and even their user communities.

Webinar Recording

Content reuse and omnichannel personalisation: why your initiatives fail

Watch this on-demand webinar to understand the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel content assets.

About this on-demand webinar

With content, the devil is often in the details. In this webinar, Noz Urbina goes deep into the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel content assets. To use the language of his last GatherContent webinar - when going from clay pots to reusable building blocks. The most common issues in making this kind of transition are: designing effective content standards that govern the very small pieces to whole deliverables, implementing a feasible strategy to tag and categorise content, and communicating the why and how of standards changes between different types of stakeholders.

This on-demand webinar is self-contained, but to get the most possible benefit from it, we recommend you watch Noz's recent presentation on content design and modelling.

What will I learn?

This webinar recording covers the following core questions:

  • How do you actually write and structure content so that it's omnichannel and reuse-ready?
  • Where can you anticipate challenges in the transition from siloed channels to omnichannel integration?
  • How can you choose the right level of tagging for a small-business, department, or project vs an enterprise-wide approach?

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Download the slide deck and resources

Register for free

April 30, 2020

3:00 pm

BST

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Noz Urbina

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.

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