About this on-demand webinar

With content, the devil is often in the details. In this webinar, Noz Urbina goes deep into the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel content assets. To use the language of his last GatherContent webinar - when going from clay pots to reusable building blocks. The most common issues in making this kind of transition are: designing effective content standards that govern the very small pieces to whole deliverables, implementing a feasible strategy to tag and categorise content, and communicating the why and how of standards changes between different types of stakeholders.

This on-demand webinar is self-contained, but to get the most possible benefit from it, we recommend you watch Noz's recent presentation on content design and modelling.

What will I learn?

This webinar recording covers the following core questions:

• How do you actually write and structure content so that it's omnichannel and reuse-ready?
• Where can you anticipate challenges in the transition from siloed channels to omnichannel integration?
• How can you choose the right level of tagging for a small-business, department, or project vs an enterprise-wide approach?