Content is important. It's also hard. There aren't just challenges with delivering content (on time and in budget) but also obstacles to overcome to convince others that content strategy is beneficial to their organisation and/or clients.In our latest Q&A with Kristina Halvorson, author, leading expert and content strategy aficionado, we focused on content strategy for agencies.
This recording is for agency owners, heads of production, content practitioners and anyone else who is trying to develop or refine content strategy as a service for their organisation or clients. (If you're part of an in-house team, the advice shared is still valuable and applicable).
Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices. Published in 2009, Kristina’s book Content Strategy for the Web (1st edition) was, at the time, the only book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry. Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.