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Webinar Recording

Content strategy Q&A with Kristina Halvorson

A one hour chat about all things content strategy, from selling content strategy, to collaboration, style guides, AI and everything in between.

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September 21, 2017

7:15 am

BST

Events >

Webinar Recording

Content strategy Q&A with Kristina Halvorson

A one hour chat about all things content strategy, from selling content strategy, to collaboration, style guides, AI and everything in between.

About this Q&A

Content is important. It's also hard. There aren't just challenges with delivering content (on time and in budget) but also obstacles to overcome to convince others that content strategy is beneficial to their organisation and/or clients.In our latest Q&A with Kristina Halvorson, author, leading expert and content strategy aficionado, we focused on content strategy for agencies.

A few of the questions asked:

  • As a team, we get content strategy but often we struggle to convince clients. What are some of the key arguments we can make to help them see the value in investing in their content?
  • How the heck do we attach a cost to content strategy? By the hour, day, task, one set fee? We’re really struggling to figure this out. Any thoughts?
  • What are the essential skills needed when you look to develop out a content strategy team?
  • How can we better understand our audience?
  • How do you collaborate on content with clients? (For example, how do you plan/schedule what content is needed, get it done and think about ongoing needs)

Who is the recording for?

This recording is for agency owners, heads of production, content practitioners and anyone else who is trying to develop or refine content strategy as a service for their organisation or clients. (If you're part of an in-house team, the advice shared is still valuable and applicable).

Register for free

September 21, 2017

7:15 am

BST

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About the presenter

Kristina Halvorson

Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices. Published in 2009, Kristina’s book Content Strategy for the Web (1st edition) was, at the time, the only book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry. Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant.

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