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Webinar Recording

Live Q&A with Kristina Halvorson – Content Strategy for the Web

Watch the recording of our Q&A with author of Content Strategy for the Web, Kristina Halvorson.

Register for free

March 9, 2016

6:37 am

GMT

Webinar Recording

Live Q&A with Kristina Halvorson – Content Strategy for the Web

Watch the recording of our Q&A with author of Content Strategy for the Web, Kristina Halvorson.

About this Q&A

In this webinar we talked to the founder of Confab Events and Brain Traffic, Kristina Halvorson. In 90 minutes we asked around 20 questions submitted by our audience, all focused around content strategy for website projects.Whether you want advice on getting started, content teams, governance, selling content strategy, we covered it all, and more! as many topics as we can. It was a jam packed 90 minutes with invaluable knowledge and insight from Kristina.

A few of the questions asked:

  • Can you offer some advice to new comers to content strategy?
  • How can we engage internal stakeholders with content strategy?
  • What tips do you have for collaborating with others on content?
  • How can we best measure the quality of our content?
  • When should we consider the governance of our content and where do we begin?

Who is the recording for?

Anyone with an interest in content strategy. Agencies, in-house teams, individuals, those just starting out and those that have experience under their belts. The questions covered many facets of content strategy so that there's something for everyone.

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March 9, 2016

6:37 am

BST

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About the presenter

Kristina Halvorson

Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world. Their team of strategists includes some of the best-known names in the content strategy community, and their work continues to redefine and evolve industry best practices. Published in 2009, Kristina’s book Content Strategy for the Web (1st edition) was, at the time, the only book published on the topic. Today, Content Strategy for the Web is considered the “gold standard” for content strategy literature and is credited with creating the foundation for what is now a rapidly-evolving industry. Kristina is the founder of Confab, the first U.S. conference dedicated to the topic of content strategy. The conference debuted in May of 2011, selling out several months in advance and attracting attendees from all over the world. She also regularly conducts online seminars about content strategy and works closely with Fortune 500 companies as both a speaker and consultant.

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