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Webinar Recording

Demystifying The Metaverse: The Hype-free Guide To Getting Ready for Web 3.0

Get your content strategy, operations, and technology ready for the realistic implications of virtual and augmented reality and Web 3.0 technologies.

About this webinar recording:

We're going in for a 3rd time! It has made the internet so much a part of our daily lives that we can barely remember it was only in 2004 - around the same time as Shrek 2 - that the concepts and mechanisms we now take for granted, collectively know as Web 2.0, started to become popularised. At the time, there was extensive confusion and hype around what Web 2.0 would actually turn out to be. As all great technologies, it arrived and then disappeared in the background of our lives, nearly never getting mentioned again. Now the hype and confusion cycle is back with a vengeance: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly - who cares?

As a career futurist with an excellent successful prediction rate, Noz Urbina was excited and ready to de-hype Web 3.0 for the non-technical audience. In this recorded session, he gives simple relatedtable explanations of the core concepts and technologies like headless CMS, the semantic web, and augmented reality, and discusses what changes you'll need to make around your content operations, platforms, and content itself to be ready for Web 3.0. He looked at why just like Web 1.0 and Web 2.0, it will be the users who drag businesses - sometimes kicking and screaming - into this next major paradigm shift.

Outcomes and key takeaways:

This recorded session will help attendees

  • Separate the enormous, rampant hype from the real business models and applications that are coming to the mainstream
  • Lay the foundations for a Web 3.0 / Metaverse-ready content strategy
  • Understand the tech stack implications for a Web 3.0 / Metaverse-ready content experiences

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No items found.

Register today

April 14, 2022

2:30 pm

BST

Tickets $199

Book your place

Who is this webinar for?

  • Content professionals of all types
  • Content Strategists
  • Content Designers
  • Content & Marketing Operations teams
  • Marketing Managers
  • Content Marketers
  • UX Designers
  • Managers and Heads of Content

Webinar Recording

Recorded:

April 14, 2022

Demystifying The Metaverse: The Hype-free Guide To Getting Ready for Web 3.0

Get your content strategy, operations, and technology ready for the realistic implications of virtual and augmented reality and Web 3.0 technologies.

Download the slide deck and resources

About this webinar recording:

We're going in for a 3rd time! It has made the internet so much a part of our daily lives that we can barely remember it was only in 2004 - around the same time as Shrek 2 - that the concepts and mechanisms we now take for granted, collectively know as Web 2.0, started to become popularised. At the time, there was extensive confusion and hype around what Web 2.0 would actually turn out to be. As all great technologies, it arrived and then disappeared in the background of our lives, nearly never getting mentioned again. Now the hype and confusion cycle is back with a vengeance: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly - who cares?

As a career futurist with an excellent successful prediction rate, Noz Urbina was excited and ready to de-hype Web 3.0 for the non-technical audience. In this recorded session, he gives simple relatedtable explanations of the core concepts and technologies like headless CMS, the semantic web, and augmented reality, and discusses what changes you'll need to make around your content operations, platforms, and content itself to be ready for Web 3.0. He looked at why just like Web 1.0 and Web 2.0, it will be the users who drag businesses - sometimes kicking and screaming - into this next major paradigm shift.

Outcomes and key takeaways:

This recorded session will help attendees

  • Separate the enormous, rampant hype from the real business models and applications that are coming to the mainstream
  • Lay the foundations for a Web 3.0 / Metaverse-ready content strategy
  • Understand the tech stack implications for a Web 3.0 / Metaverse-ready content experiences

Tagged as:

No items found.

Register today

April 14, 2022

2:30 pm

GMT

Tickets $199

Book your place

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Noz Urbina

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Noz's company, Urbina Consulting, works with the world’s largest organisations and most complex content challenges. He has assisted dozens of multinational organisations with developing or improving their content strategies, managing tool selections, pilot projects, delivering training, and guiding implementations. Clients have been in the manufacturing, mechanical engineering, medical devices, semiconductors, and enterprise software industries, among others.

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