About this webinar recording:

We're going in for a 3rd time! It has made the internet so much a part of our daily lives that we can barely remember it was only in 2004 - around the same time as Shrek 2 - that the concepts and mechanisms we now take for granted, collectively know as Web 2.0, started to become popularised. At the time, there was extensive confusion and hype around what Web 2.0 would actually turn out to be. As all great technologies, it arrived and then disappeared in the background of our lives, nearly never getting mentioned again. Now the hype and confusion cycle is back with a vengeance: The Metaverse, the semantic web, Blockchain, NFTs, and more. What are they? And more importantly - who cares?

As a career futurist with an excellent successful prediction rate, Noz Urbina was excited and ready to de-hype Web 3.0 for the non-technical audience. In this recorded session, he gives simple relatedtable explanations of the core concepts and technologies like headless CMS, the semantic web, and augmented reality, and discusses what changes you'll need to make around your content operations, platforms, and content itself to be ready for Web 3.0. He looked at why just like Web 1.0 and Web 2.0, it will be the users who drag businesses - sometimes kicking and screaming - into this next major paradigm shift.

Outcomes and key takeaways:

This recorded session will help attendees

• Separate the enormous, rampant hype from the real business models and applications that are coming to the mainstream
• Lay the foundations for a Web 3.0 / Metaverse-ready content strategy
• Understand the tech stack implications for a Web 3.0 / Metaverse-ready content experiences