In today's design-centric workplace, it can often feel hard to get notice — and space to work in — as a content strategist.
What PMs don't inflexibly define gets "driven" by designers while engineers swoop in with their data models and constraints and before you know it — bam, you're back to just "doing the words" again.
Words that, naturally, "nobody reads."
And fighting tooth and nail for every syllable of that. In fact, if you've been in the industry a few years, I'm betting you've been left off of more than your fair share of:
Or had to explain to a coworker what it is you even do here, for the dozenth time this month, like some desperate customer rep in Office Space.
But it doesn't have to be this way. Let's talk about how we get to a better place.
Watch the replay to learn about:
This webinar recording is for those who are a:
Or any other language-focused practitioner of user experience or marketing who's experienced marginalisation and wants a seat at that mythic table.
In today's design-centric workplace, it can often feel hard to get notice — and space to work in — as a content strategist.
What PMs don't inflexibly define gets "driven" by designers while engineers swoop in with their data models and constraints and before you know it — bam, you're back to just "doing the words" again.
Words that, naturally, "nobody reads."
And fighting tooth and nail for every syllable of that. In fact, if you've been in the industry a few years, I'm betting you've been left off of more than your fair share of:
Or had to explain to a coworker what it is you even do here, for the dozenth time this month, like some desperate customer rep in Office Space.
But it doesn't have to be this way. Let's talk about how we get to a better place.
Watch the replay to learn about:
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John Moore Williams is a brand and UX-focused content strategist with over a decade's experience on both sides of the product/marketing divide. He specialises in voice and tone, design systems, and onboarding experiences, but likes to dabble wherever he can — and he won't shut up about the importance of text in interfaces.
Now at Google, John has been a content strategy leader at Webflow, InVision, and LinkedIn. Follow John on Twitter @johnamwill or on Medium.