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Dispelling professional invisibility: making and claiming space for content strategy

Content strategy has an invisibility problem. Let's talk about why — and what we can do about it.

About this webinar

In today's design-centric workplace, it can often feel hard to get notice — and space to work in — as a content strategist.

What PMs don't inflexibly define gets "driven" by designers while engineers swoop in with their data models and constraints and before you know it — bam, you're back to just "doing the words" again.

Words that, naturally, "nobody reads."

And fighting tooth and nail for every syllable of that. In fact, if you've been in the industry a few years, I'm betting you've been left off of more than your fair share of:

  • Meeting invites
  • Slide deck covers
  • OKR trackers
  • Thank you lists

Or had to explain to a coworker what it is you even do here, for the dozenth time this month, like some desperate customer rep in Office Space.

But it doesn't have to be this way. Let's talk about how we get to a better place.

What will I learn?

Watch the replay to learn about:

  • Content strategy's invisibility problem and some of its causes
  • Other working models for content-design collaboration
  • Ways to make and claim space for content strategy — and prove its value

Register today

October 8, 2020

4:00 pm

BST

Tickets $199

Book your place

Who is the webinar recording for?

This webinar recording is for those who are a:

  • Content strategist
  • UX writer
  • Information architect

Or any other language-focused practitioner of user experience or marketing who's experienced marginalisation and wants a seat at that mythic table.

Webinar Recording

Recorded:

October 8, 2020

Dispelling professional invisibility: making and claiming space for content strategy

Content strategy has an invisibility problem. Let's talk about why — and what we can do about it.

About this webinar

In today's design-centric workplace, it can often feel hard to get notice — and space to work in — as a content strategist.

What PMs don't inflexibly define gets "driven" by designers while engineers swoop in with their data models and constraints and before you know it — bam, you're back to just "doing the words" again.

Words that, naturally, "nobody reads."

And fighting tooth and nail for every syllable of that. In fact, if you've been in the industry a few years, I'm betting you've been left off of more than your fair share of:

  • Meeting invites
  • Slide deck covers
  • OKR trackers
  • Thank you lists

Or had to explain to a coworker what it is you even do here, for the dozenth time this month, like some desperate customer rep in Office Space.

But it doesn't have to be this way. Let's talk about how we get to a better place.

What will I learn?

Watch the replay to learn about:

  • Content strategy's invisibility problem and some of its causes
  • Other working models for content-design collaboration
  • Ways to make and claim space for content strategy — and prove its value

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Download the slide deck and resources

Register today

October 8, 2020

4:00 pm

BST

Tickets $199

Book your place

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John Moore Williams

John Moore Williams is a brand and UX-focused content strategist with over a decade's experience on both sides of the product/marketing divide. He specialises in voice and tone, design systems, and onboarding experiences, but likes to dabble wherever he can — and he won't shut up about the importance of text in interfaces.

Now at Google, John has been a content strategy leader at Webflow, InVision, and LinkedIn. Follow John on Twitter @johnamwill or on Medium.

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