Content processes make sure that everyone involved with content, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
Because process is how work gets done all organiSations are using them to create content. Even those which claim to have no process in place and may be proud of that. To gain the benefits that content processes can bring, they need to be discovered, defined, and documented.
After facilitating workshops with numerous companies from different sectors, Blaine has discovered their ideal content processes are all similar – at least at a high level. In this presentation, Blaine shares the suite of content process models for each phase of the content life cycle that can be used – immediately – by anyone, in any company, in any industry.
From this webinar recording you’ll learn:
Blaine is a senior content strategist at Content Strategy Inc, where he focuses on enterprise content governance. His clients have included BC Hydro, Investors Group, and Pearson. He’s also structured content teams for other contexts and has skill in streamlining complex content processes.
Before content strategy, Blaine worked as managing editor for a leading independent book publisher, as well as with a national telecommunications company, and a non-profit initiative.
The producer and host of the podcast, Content in Practice, Blaine is also an audio and print journalist.
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