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Establishing the authority you need to control your content evolution as part of your governance process

Learn how to build a governance process that protects the on-going quality of your content after launching a new website.

About this webinar

The day you launch a new or updated site, your content is strategically supported, user tested, and internally approved. But what happens next is what will determine the success of your website. Outside interests, competing agendas, and disparate authorship can threaten to dilute or even displace your content strategy, making it hard for you to ensure success.

Tony Rose from Digital Wave® looks at the three aspects of authority that you can build into your governance process to help you stay on strategy and keep content focused on your users.

What will I learn?

As a result of this webinar, you will have a basis for building authority into your governance team, and transitioning your content strategy from theory into practice, along with some tips for how to say “no” to off-strategy content requests.

Register for free

January 14, 2021

4:00 pm

GMT

Who is the webinar for?

This webinar has been produced with the following roles in mind and the examples within are specific to higher ed:

  • Web strategists
  • Content strategists
  • Content contributors
  • Marketing & communications team members

Webinar Recording

Recorded:

January 14, 2021

Establishing the authority you need to control your content evolution as part of your governance process

Learn how to build a governance process that protects the on-going quality of your content after launching a new website.

About this webinar

The day you launch a new or updated site, your content is strategically supported, user tested, and internally approved. But what happens next is what will determine the success of your website. Outside interests, competing agendas, and disparate authorship can threaten to dilute or even displace your content strategy, making it hard for you to ensure success.

Tony Rose from Digital Wave® looks at the three aspects of authority that you can build into your governance process to help you stay on strategy and keep content focused on your users.

What will I learn?

As a result of this webinar, you will have a basis for building authority into your governance team, and transitioning your content strategy from theory into practice, along with some tips for how to say “no” to off-strategy content requests.

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Download the slide deck and resources

Register for free

January 14, 2021

4:00 pm

BST

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Tony Rose

A founder of Digital Wave and partner in its parent company Antech Systems, Inc., Tony Rose (@TonyRoseUX) is a consultant in UX and content strategy with a focus on higher education, not-for-profit, and healthcare. His strategic consultation has helped shape the business strategies of Digital Wave clients even outside of the digital experience. He has been a trusted executive level consultant for accounts such as Unisys, K’NEX, Drexel University, Rutgers University, George Mason University, Virtua Health, The Robert Wood Johnson Foundation, and various medical certification board members of the American Board of Medical Specialties. He has served on several NFP boards, including the Epilepsy Foundation of Eastern Pennsylvania. He has worked in web communications since Digital Wave was founded in 1993, and his experience includes creative direction, branding, editing, and writing for advertising and publishing. Tony has led webinars and training in a variety of UX-related topics including “Going All-In on Prospective Students,” “DIY Usability Testing,” and “Writing & Editing for the Web.”

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