A founder of Digital Wave and partner in its parent company Antech Systems, Inc., Tony Rose (@TonyRoseUX) is a consultant in UX and content strategy with a focus on higher education, not-for-profit, and healthcare. His strategic consultation has helped shape the business strategies of Digital Wave clients even outside of the digital experience. He has been a trusted executive level consultant for accounts such as Unisys, K’NEX, Drexel University, Rutgers University, George Mason University, Virtua Health, The Robert Wood Johnson Foundation, and various medical certification board members of the American Board of Medical Specialties. He has served on several NFP boards, including the Epilepsy Foundation of Eastern Pennsylvania. He has worked in web communications since Digital Wave was founded in 1993, and his experience includes creative direction, branding, editing, and writing for advertising and publishing. Tony has led webinars and training in a variety of UX-related topics including “Going All-In on Prospective Students,” “DIY Usability Testing,” and “Writing & Editing for the Web.”