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Facing reality: New survey reveals COVID-19 challenges and opportunities for higher education

Nearly two months into the crisis, students’ and prospects’ lives and expectations have changed. This recorded webinar will reveal their needs – and how colleges and universities can successfully meet them.

About this recorded webinar

The first four weeks of the COVID-19 pandemic caused confusion and upheaval in higher education. Colleges and universities scrambled to move academics online, while students were exiled from campus and had to adjust to the reality that they wouldn’t be returning to campus this year.

Six weeks later this “new normal” is starting to sink in. Schools have lost hundreds of millions of dollars already, and students are weighing their options as a typical fall start on campus is looking less and less likely.

Hoping to understand what all of this will means, Primacy fielded two national surveys of undergraduate and graduate prospects and students in the United States – the first in March and the second in April.

The shift in attitudes and expectations in those six short weeks is alarming. The window of good will – where students and prospects were willing to give schools a chance to figure out how to adjust to this crisis – is closing. Frustrations with online learning, personal financial pressures and calls for refunds are all growing.

What does it all means for colleges and universities that need to keep the (virtual) lights on when most of them still don’t know whether they’ll be welcoming students back to campus this fall?

This recorded webinar will compare the results of both surveys and provide guidance on how schools can start preparing today for the very different higher ed world of tomorrow, with a focus on branding, digital experience, enrollment marketing, content strategy and advertising.

What will I learn?

From this webinar recording, you’ll learn:

  • How attitudes and expectations have shifted among prospects and students since March
  • The impact of online learning, including experiential opportunities
  • How COVID-19 has impacted students’ and prospects’ financial situations
  • How colleges and universities can successfully market to students despite all the unknowns

Register for free

May 20, 2020

4:00 pm

GMT

Who is the webinar recording for?

This webinar recording is for marketing, communications and admissions leaders and staff from colleges and universities anywhere in the world.

Webinar Recording

Facing reality: New survey reveals COVID-19 challenges and opportunities for higher education

Nearly two months into the crisis, students’ and prospects’ lives and expectations have changed. This recorded webinar will reveal their needs – and how colleges and universities can successfully meet them.

About this recorded webinar

The first four weeks of the COVID-19 pandemic caused confusion and upheaval in higher education. Colleges and universities scrambled to move academics online, while students were exiled from campus and had to adjust to the reality that they wouldn’t be returning to campus this year.

Six weeks later this “new normal” is starting to sink in. Schools have lost hundreds of millions of dollars already, and students are weighing their options as a typical fall start on campus is looking less and less likely.

Hoping to understand what all of this will means, Primacy fielded two national surveys of undergraduate and graduate prospects and students in the United States – the first in March and the second in April.

The shift in attitudes and expectations in those six short weeks is alarming. The window of good will – where students and prospects were willing to give schools a chance to figure out how to adjust to this crisis – is closing. Frustrations with online learning, personal financial pressures and calls for refunds are all growing.

What does it all means for colleges and universities that need to keep the (virtual) lights on when most of them still don’t know whether they’ll be welcoming students back to campus this fall?

This recorded webinar will compare the results of both surveys and provide guidance on how schools can start preparing today for the very different higher ed world of tomorrow, with a focus on branding, digital experience, enrollment marketing, content strategy and advertising.

What will I learn?

From this webinar recording, you’ll learn:

  • How attitudes and expectations have shifted among prospects and students since March
  • The impact of online learning, including experiential opportunities
  • How COVID-19 has impacted students’ and prospects’ financial situations
  • How colleges and universities can successfully market to students despite all the unknowns

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Download the slide deck and resources

Register for free

May 20, 2020

4:00 pm

BST

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Matt Cyr and Jonathan Disegi

Matt Cyr is the Vice President of Strategic Services and Education Practice Lead at Primacy, a digitally focused branding and marketing agency. Matt has worked with a wide variety of colleges and universities over the years, including MIT, UCL (University College London), Rice University and Cornell University.

Prior to joining Primacy, Matt led digital operations at Northeastern University and Clark University, and content strategy for Boston Children’s Hospital.

Jonathan Disegi is Brand Strategy Director at Primacy, and has partnered closely with Matt and the Primacy Education Practice on clients including MIT, UCL, Rice, and University of Pittsburgh.

Prior to joining Primacy, Jonathan was a Global Planning Director at several large agency networks including JWT, Lowe Worldwide and Publicis. Throughout his 20+ brand strategy career, Jonathan has consulted for numerous not-for-profits, startups and F500 brands across all major categories

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