About this webinar

Learn to reframe stakeholder objections as opportunities to work together. The session shares case studies from major organisations, step-by-step techniques, and take away next steps to implement this approach in your content projects.When stakeholders push back on your content recommendations, you don’t need to cringe. When they share opinions and anecdotes, insist on using jargon, or appear to ignore the data, resist the temptation to argue your case. Objections are opportunities: they show that stakeholders care about content and want to be involved in making it effective. All it takes to move from conflict to productive dialogue is to change how you hear feedback. What if your stakeholders aren’t trying to undermine you, but instead want to work with you to find content solutions that work for users?This webinar recording will help you learn how to find break-through content solutions that work for both stakeholders and users without compromising your values.

What will I learn?

From this webinar you’ll learn:

• why stakeholders resist evidence-based arguments and appeal to emotion, opinion, or politics
• how to reframe objections as requirements and create a shared understanding of all the constraints around a content problem
• how to create content solutions that satisfy stakeholders and work for users without giving up your values
• how to use pair writing to build trust with stakeholders and subject matter experts
• how to use contextual research to step back from content and discover user needs alongside your stakeholders