Learn to reframe stakeholder objections as opportunities to work together. The session shares case studies from major organisations, step-by-step techniques, and take away next steps to implement this approach in your content projects.When stakeholders push back on your content recommendations, you don’t need to cringe. When they share opinions and anecdotes, insist on using jargon, or appear to ignore the data, resist the temptation to argue your case. Objections are opportunities: they show that stakeholders care about content and want to be involved in making it effective. All it takes to move from conflict to productive dialogue is to change how you hear feedback. What if your stakeholders aren’t trying to undermine you, but instead want to work with you to find content solutions that work for users?This webinar recording will help you learn how to find break-through content solutions that work for both stakeholders and users without compromising your values.
From this webinar you’ll learn:
This webinar is for content professionals who:
Jonathan Kahn organises agile content conf (29–30 January 2018, London) where you can learn to find break-through content solutions that work for everyone. The conference features collaboration case studies from organisations like Facebook, GOV.UK, and Global Radio as well as practical workshop sessions. You can also find Jonathan at @lucidplot on Twitter.
A more powerful approach content structure.
Top tips, practical advice and examples to make sure your content style guide is an effective asset as part of your content operations.