GatherContent Co-founder, Angus Edwardson hosted a fireside chat with Rebecca Steurer, Content Strategy Director at Critical Mass.

Critical Mass, is an award-winning full-service digital experience design agency with a relentless focus on the customer.

The conversation

It's clear that we need to move on from the top-level concept that content strategy and content marketing are the “it” jobs of the last decade.

As many content professionals have already discovered, it's not enough to be 'editors' or writers anymore — the whole content experience is far more than just being about 'words'.

But in order to understand where content strategy is headed, it's important to understand where it's 'been' already, and how the discipline has grown and expanded over time.

What's more, there are now several relatively new career 'tracks' content professionals can choose from; from specialist roles in content design to more content intelligence-focused roles. But, what are the real differences and nuances between these functions?

Watch Angus Edwardson as he chats with Content Strategy Director, Rebecca Steurer about all of this, and more — as well as how the discipline is likely to evolve further in 2023.

"My mission is to constantly optimize content strategies as technology evolves." — Rebecca Steurer

Topics discussed

'The beginning':

• How and why the content strategy discipline first emerged
• Controlling the content chaos

'The middle':

• A shift from 'me, me, me' to a stronger focus on audience needs
• The birth of UX, the content strategist role, and working closely with creative colleagues
• Creating processes and infrastructures using technology

'The never-ending':

• The birth of 'Content Operations'
• Adapting to new and emerging technologies (e.g. Meta, Web3)
• Career tracks available to content professionals right now
• Where content strategy is headed in 2023

Fireside Guest

Rebecca Steurer

Critical Mass | Content Strategy Director

Since 1999, Rebecca has helped numerous organizations and individuals reach and connect with their audience by developing and implementing content strategies that produce purposeful, meaningful and engaging content throughout their digital ecosystem.

Rebecca is the Content Strategy Director in Chicago at Critical Mass, an award-winning full-service digital experience design agency with a relentless focus on the customer.

Hosted By

Angus Edwardson

GatherContent | Co-founder

Angus Edwardson is the Co-founder and VP of Product at GatherContent, where he focuses on the product and research areas of the business – looking into the future of content management, and trying to improve the way organisations create and deliver information. A board member of the European Information Architecture Summit, he has been heavily involved with the Content Strategy, CMS, and product management communities for several years, and frequently writes and speaks around the intersection of these disciplines.

About the Fireside Chat Series:

Across the world of content, we are seeing an emerging maturity curve. We enjoy bringing you insights from those content teams who have advanced on the curve.

Our Fireside Chats are intimate conversations with content leaders who recognize the importance of content operations. These content professionals actively work with their teams to overcome the challenges that surround content creation, review, approval, and governance.

You can attend our live Fireside Chats and ask questions yourself, or you can watch our past ones.

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