About this webinar

If you already know about content strategy, its value is obvious. Having a plan for creating and managing user-centered content that delivers business results is essential to ensure that resources are well spent and target audiences have the best possible brand or user experience.When organisations realise they want and need a content strategy, all too often, they focus on the question, “how?” Strategy is confused with tactics. Instead of first understanding what content to create, organisations push themselves (or their agencies or consultants) to start working immediately on a plan for creating content.The better question to start with is “what?” Understanding the relationship of an organisation’s content to its overall business or enterprise is key to developing a content strategy that is relevant, viable, and truly “strategic.”

What will I learn?

From this recording you’ll learn:

• How to put the “strategy” into “content strategy”
• Why you should ask “what” before “how”
• Why stakeholders don’t like it when you ask “what”
• Tips for addressing common stakeholder objections