About this webinar

If you've ever felt the frustrations of working somewhere that doesn't seem to value or understand content, this on-demand webinar is for you. Presenter Rachel McConnell, author of Why you need a content team and how to build one, defines content maturity levels, along with their characteristics, to help you identify what level your organisation is at.As it can be tricky to know just where to start when it comes to improving your maturity, Rachel's webinar will also help you see what you should be focusing on at each stage of the ladder, and the different ways to influence.

What will I learn?

From this webinar recording, you'll:

• Find out why content maturity matters
• Understand how to recognise the different levels of content maturity
• Recognise the problems you might face at each level
• Understand the strategies you could use to address the problems

There are also be plenty of general tips for influencing your organisation to invest more in content.