If you've ever felt the frustrations of working somewhere that doesn't seem to value or understand content, this on-demand webinar is for you. Presenter Rachel McConnell, author of Why you need a content team and how to build one, defines content maturity levels, along with their characteristics, to help you identify what level your organisation is at.As it can be tricky to know just where to start when it comes to improving your maturity, Rachel's webinar will also help you see what you should be focusing on at each stage of the ladder, and the different ways to influence.
From this webinar recording, you'll:
There are also be plenty of general tips for influencing your organisation to invest more in content.
If you're in a content team of one, or simply making the case for more content resource at your organisation, this recording will help you know where to start.
Rachel is the author of Why you need a content team and how to build one. She is currently senior content designer at Deliveroo but has previously produced content for brand such as M&S, John Lewis, Tesco, Nationwide and Flora. Rachel is on a mission to educate design teams on the the importance of content and help businesses increase their content maturity.
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