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Masterclass

How to collaboratively plan and deliver your university website content

Join our masterclass to help take your university website content-first. Learn how to design a content production process to deliver content on time, the roles you need, how to prioritise content and improve collaboration with stakeholders.

Publish your university website content on time by overcoming common content challenges

Planning and producing high-quality digital content for a university is hard. Doing it on time is even harder.

  • Lots of people involved from different silos
  • Didn't have the right process or tools in place to deliver the content
  • Confusion over what content was required, and the priorities
  • Caught out by the scale of delivering content
  • Poor quality and non-compliant content goes live
  • Content exists in too many places to manage effectively
  • Decentralised publishing model
  • Lack of ownership and accountability
  • Struggles to engage stakeholders and subject matter experts
  • The overall user experience suffers

It doesn't have to be like this for your university's content

In our two hour masterclass we share practical examples and techniques that you can adapt on your next project to avoid the pains of content delivery. Whether that's departmental redesigns, annual course content or an institution wide digital transformation initiative.

We'll share actionable advice, practical tips and examples. The masterclass is focused on university website content with specific mentions of an example course description page. So whether redesigning your departmental websites or managing on-going course content requirements, this class will help with your content operations.

Design an entire content production planning process

Our experienced content strategist and facilitator will coach you on:

  • Common content production issues and coping strategies to keep projects on track and keep stakeholders and subject matter experts happy
  • Which content questions to ask for longer-term success
  • Who you need in a successful content delivery team (and how to form one.)
  • How to co-design and iterate a successful content production process for a project
  • How to calculate the timings, resources and cost of delivering content
  • How to structure and manage a content delivery project
  • How to prioritise large amounts of content to better focus your time and budget
  • How to use tools to handle the content production process on website projects

All attendees will also have access to expert materials and templates to download afterwards so you can put the actionable advice and tips into practice straight away.

Getting stuck in!

During the class there is an optional live task for attendees to take part in. We all dive into a shared spreadsheet to calculate the cost of getting the content for a course description page done!

(Psst: you'll need access to Google Docs for this one so make sure it's not restricted wherever you'll be joining us from. You can still watch even if you can't add your own estimates but the more that take part, the merrier).

Please note: this is an updated and higher ed specific version of our regular content strategy and delivery for website projects masterclass. If you have previously joined that class, much of the material in this class will already be familiar to you. You're still very welcome to join us, of course.

Register for free

October 7, 2020

4:00 pm

BST

2 hours

Who is the masterclass for?

Anyone involved in the planning, production and delivery of content. The class will be valuable for those working with content at a university, including:

  • Project managers, delivery managers, and digital producers
  • Senior editors and copywriters
  • Content strategists
  • Content designers
  • Marketing and communication managers
  • Digital leaders
  • UX folk

The class is aimed at those starting out in the field or looking to develop their skills. If you’re an experienced content strategy specialist and have refined your own process, this masterclass may not be for you, but if you want to see if there’s a way to improve or change your process then please join us.

Masterclass

How to collaboratively plan and deliver your university website content

Join our masterclass to help take your university website content-first. Learn how to design a content production process to deliver content on time, the roles you need, how to prioritise content and improve collaboration with stakeholders.

Publish your university website content on time by overcoming common content challenges

Planning and producing high-quality digital content for a university is hard. Doing it on time is even harder.

  • Lots of people involved from different silos
  • Didn't have the right process or tools in place to deliver the content
  • Confusion over what content was required, and the priorities
  • Caught out by the scale of delivering content
  • Poor quality and non-compliant content goes live
  • Content exists in too many places to manage effectively
  • Decentralised publishing model
  • Lack of ownership and accountability
  • Struggles to engage stakeholders and subject matter experts
  • The overall user experience suffers

It doesn't have to be like this for your university's content

In our two hour masterclass we share practical examples and techniques that you can adapt on your next project to avoid the pains of content delivery. Whether that's departmental redesigns, annual course content or an institution wide digital transformation initiative.

We'll share actionable advice, practical tips and examples. The masterclass is focused on university website content with specific mentions of an example course description page. So whether redesigning your departmental websites or managing on-going course content requirements, this class will help with your content operations.

Design an entire content production planning process

Our experienced content strategist and facilitator will coach you on:

  • Common content production issues and coping strategies to keep projects on track and keep stakeholders and subject matter experts happy
  • Which content questions to ask for longer-term success
  • Who you need in a successful content delivery team (and how to form one.)
  • How to co-design and iterate a successful content production process for a project
  • How to calculate the timings, resources and cost of delivering content
  • How to structure and manage a content delivery project
  • How to prioritise large amounts of content to better focus your time and budget
  • How to use tools to handle the content production process on website projects

All attendees will also have access to expert materials and templates to download afterwards so you can put the actionable advice and tips into practice straight away.

Getting stuck in!

During the class there is an optional live task for attendees to take part in. We all dive into a shared spreadsheet to calculate the cost of getting the content for a course description page done!

(Psst: you'll need access to Google Docs for this one so make sure it's not restricted wherever you'll be joining us from. You can still watch even if you can't add your own estimates but the more that take part, the merrier).

Please note: this is an updated and higher ed specific version of our regular content strategy and delivery for website projects masterclass. If you have previously joined that class, much of the material in this class will already be familiar to you. You're still very welcome to join us, of course.

Who is the masterclass for?

Anyone involved in the planning, production and delivery of content. The class will be valuable for those working with content at a university, including:

  • Project managers, delivery managers, and digital producers
  • Senior editors and copywriters
  • Content strategists
  • Content designers
  • Marketing and communication managers
  • Digital leaders
  • UX folk

The class is aimed at those starting out in the field or looking to develop their skills. If you’re an experienced content strategy specialist and have refined your own process, this masterclass may not be for you, but if you want to see if there’s a way to improve or change your process then please join us.

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What you need to know

  • The class is free.
  • Join us: Wednesday October 7. 4 pm - 6 pm BST (UK time).
  • All details will be emailed upon registration. Check those pesky spam folders.
  • We'll send one week, one day and one hour reminders.
  • Download GoToWebinar before the class so you're raring to go (it's free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook to jot all the juicy advice.
  • Watch again! A recording will be sent to all attendees the day after the class.
  • Got a question we haven't covered? Get in touch.

The masterclass goodie bag

All attendees will be sent our cake-free but resource packed goodie bag after the class. It includes:

  • The recording and slides from the class
  • A Guide to Content for Production Planning
  • Content Strategy for Website Projects Guide
  • Content Strategy - Sustainable Content Governance Guide
  • Content Strategy - A Guide for UX Designers
  • Content inventory spreadsheet example
  • Content planning production - workshop run through sheet
  • Content audit inventory template
  • Inventory estimate calculator
  • Content backlog prioritisation template

Register for free

October 7, 2020

4:00 pm

BST

2 hours

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About the presenter

Liam King

Liam is Founder of Lagom Strategy, a UK consultancy specialising in digital user research and sustainable content strategy.

With over 15 years of content production and strategy experience in the UK and Australia, Liam has built up a wealth of practical knowledge on how to put content back at the heart of web projects.

He has led content strategy work for many organisations including the Royal Air Force, Health Education England, University of New South Wales, University of Technology Sydney, UK Department of Health and Social Care, UK Parliament, and the UK Foreign Office.

Liam also has a Master's degree in Web Journalism.

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