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WEBINAR

Fireside: How organisations with mature content operations tackle challenges at scale

with Jeneba Wint, Assistant VP of Content Operations, LPL Financial and Alice Deer, CEO, GatherContent

Also included with the recording

Fireside Insight Summary - all the key points and easily skimmable takeaways from the full fireside chat delivered to your email.

About this webinar recording

Part of our series of fireside chats with content leaders facing a new set of challenges in complex industries.

Across the world of content, we are seeing an emerging maturity curve. Investment in all areas of content production is exploding. From dedicated in-house content studios to outsourcing content to agencies, writers, and consultants.  We are seeing investment in both people and processes/tech.

But content operations maturity is especially high in certain industries. Partly due to effectiveness, but also driven by need.

As many industries recognize the value of content in their growth, for the finance industry where trust and understanding are everything, content has become truly one of the main pillars of successful marketing, yet also one of the most complex.

With high-stakes and highly regulated content requirements, content leaders in financial services, banking, and fintech must have a finely-tuned set of operations in building their content repository and have a keen understanding of their content KPIs.

Expectations around internal 'Content SLAs', purpose or impact of the content created, and adoption of technology are among a few of the challenges content leaders have to overcome in complex industries or organisations.

So how do you ensure content velocity while also making sure your content is produced with purpose?

GatherContent CEO, Alice Deer hosted a fireside chat with Jeneba Wint, Assistant Vice President, Content Operations at LPL Financial to discuss how content leaders in finance can address the challenges that come along when content is finally seen as a business asset and how that transforms your role within the organisation.

Jeneba and Alice talk about some key trends content leaders are likely seeing as they navigate 2021:

  • Expectations around speed to market are high
  • Content readiness is key so that content requests don't stall out
  • Content needs to be aligned to problems addressed by the organisation
  • Teams prefer formal structure but are often intimidated by processes or tech, which makes gaining adoption a time-consuming task

Fireside Guest

Jeneba Wint

LPL Financial, Assistant VP, Content Operations

Jeneba Wint is a creative technologist with over six years of experience leading SAAS digital product development projects and ten years experience of digital content management. She enjoys speaking on product experience and development, digital transformation, and the future of work and career development for Black technologists. As a data-driven product strategist and user experience storyteller, she is focused on digital transformation and digital product management within startups to mid-sized enterprise corporations. Her secret sauce is product strategy and development using customer behavior, product metrics, content, and information architecture to drive product engagement, adoption and optimization. People, Process, and Products! A good product experience makes her happier than a kid at a candy store!

Hosted by

Alice Deer

GatherContent, Co-founder and CEO

Alice is the CEO and co-founder of GatherContent. She is passionate about helping organisations improve their content operations. Alice is responsible for growing GatherContent sustainably, and building a values-led business that that whole team can be proud of.

Previously Alice ran a digital agency and experienced poor content operations first-hand when working with hundreds of stakeholders on global, multi-lingual websites.

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Register today

September 29, 2021

4:00 pm

BST

Tickets $199

Book your place

Who is this webinar recording for?

  • Content Strategists
  • Content Designers
  • Content & Marketing Operations teams
  • Marketing Managers
  • Content Marketers
  • UX Designers
  • Managers and Heads of Content

Webinar Recording

Recorded:

September 29, 2021

Fireside: How organisations with mature content operations tackle challenges at scale

with Jeneba Wint, Assistant VP of Content Operations, LPL Financial and Alice Deer, CEO, GatherContent

Download the slide deck and resources

Also included with the recording

Fireside Insight Summary - all the key points and easily skimmable takeaways from the full fireside chat delivered to your email.

About this webinar recording

Part of our series of fireside chats with content leaders facing a new set of challenges in complex industries.

Across the world of content, we are seeing an emerging maturity curve. Investment in all areas of content production is exploding. From dedicated in-house content studios to outsourcing content to agencies, writers, and consultants.  We are seeing investment in both people and processes/tech.

But content operations maturity is especially high in certain industries. Partly due to effectiveness, but also driven by need.

As many industries recognize the value of content in their growth, for the finance industry where trust and understanding are everything, content has become truly one of the main pillars of successful marketing, yet also one of the most complex.

With high-stakes and highly regulated content requirements, content leaders in financial services, banking, and fintech must have a finely-tuned set of operations in building their content repository and have a keen understanding of their content KPIs.

Expectations around internal 'Content SLAs', purpose or impact of the content created, and adoption of technology are among a few of the challenges content leaders have to overcome in complex industries or organisations.

So how do you ensure content velocity while also making sure your content is produced with purpose?

GatherContent CEO, Alice Deer hosted a fireside chat with Jeneba Wint, Assistant Vice President, Content Operations at LPL Financial to discuss how content leaders in finance can address the challenges that come along when content is finally seen as a business asset and how that transforms your role within the organisation.

Jeneba and Alice talk about some key trends content leaders are likely seeing as they navigate 2021:

  • Expectations around speed to market are high
  • Content readiness is key so that content requests don't stall out
  • Content needs to be aligned to problems addressed by the organisation
  • Teams prefer formal structure but are often intimidated by processes or tech, which makes gaining adoption a time-consuming task

Fireside Guest

Jeneba Wint

LPL Financial, Assistant VP, Content Operations

Jeneba Wint is a creative technologist with over six years of experience leading SAAS digital product development projects and ten years experience of digital content management. She enjoys speaking on product experience and development, digital transformation, and the future of work and career development for Black technologists. As a data-driven product strategist and user experience storyteller, she is focused on digital transformation and digital product management within startups to mid-sized enterprise corporations. Her secret sauce is product strategy and development using customer behavior, product metrics, content, and information architecture to drive product engagement, adoption and optimization. People, Process, and Products! A good product experience makes her happier than a kid at a candy store!

Hosted by

Alice Deer

GatherContent, Co-founder and CEO

Alice is the CEO and co-founder of GatherContent. She is passionate about helping organisations improve their content operations. Alice is responsible for growing GatherContent sustainably, and building a values-led business that that whole team can be proud of.

Previously Alice ran a digital agency and experienced poor content operations first-hand when working with hundreds of stakeholders on global, multi-lingual websites.

Tagged as:

No items found.

Register today

September 29, 2021

4:00 pm

BST

Tickets $199

Book your place

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Assistant VP of Content Operations

Jeneba Wint

Jeneba Wint is a creative technologist with over six years of experience leading SAAS digital product development projects and ten years experience of digital content management. She enjoys speaking on product experience and development, digital transformation, and the future of work and career development for Black technologists. As a data-driven product strategist and user experience storyteller, she is focused on digital transformation and digital product management within startups to mid-sized enterprise corporations. Her secret sauce is product strategy and development using customer behavior, product metrics, content, and information architecture to drive product engagement, adoption and optimization. People, Process, and Products! A good product experience makes her happier than a kid at a candy store!


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