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How to amplify your university’s reputation with consistent content

Advice and examples to ensure high-stakes content is consistent and on-brand to earn trust, engage audiences and support university objectives.

About this webinar

Universities have to create, publish and govern high-volumes of content. There are usually lots of people involved and the content has to reach multiple audiences across different channels.

Having consistency in vocabulary, style and voice and tone is important for the content to represent and amplify a university's brand.

In an increasingly competitive sector, universities have to ensure content is an asset for the organisation. Without clear guidelines and standards as part of their content operations, universities find that their content is detrimental to their brand and reputation.

How do you ensure all of your high-stakes content is consistent and amplifies your university's brand?

This webinar explores the risks of inconsistent content and shares some examples of university content guidelines specifically mention the importance of consistency. We'll also cover how to use GatherContent to embed style guide rules and standards into content production.

What will I learn?

Join this webinar to learn:

  • Why consistent content is important and how it can strengthen a university's reputation
  • The pitfalls of having inconsistent content
  • Examples of content style guides from different universities
  • How to use GatherContent to bake style guide rules into content production

Register for free

December 3, 2020

4:00 pm

GMT

1 hour

Who is the webinar for?

This webinar is suitable for anyone working in a university that wants to ensure content is consistent. From content strategists, content designers, UX writers, marketing professionals, legal folk and managers of content teams who are focused on the business goals of content.

Webinar

How to amplify your university’s reputation with consistent content

Advice and examples to ensure high-stakes content is consistent and on-brand to earn trust, engage audiences and support university objectives.

About this webinar

Universities have to create, publish and govern high-volumes of content. There are usually lots of people involved and the content has to reach multiple audiences across different channels.

Having consistency in vocabulary, style and voice and tone is important for the content to represent and amplify a university's brand.

In an increasingly competitive sector, universities have to ensure content is an asset for the organisation. Without clear guidelines and standards as part of their content operations, universities find that their content is detrimental to their brand and reputation.

How do you ensure all of your high-stakes content is consistent and amplifies your university's brand?

This webinar explores the risks of inconsistent content and shares some examples of university content guidelines specifically mention the importance of consistency. We'll also cover how to use GatherContent to embed style guide rules and standards into content production.

What will I learn?

Join this webinar to learn:

  • Why consistent content is important and how it can strengthen a university's reputation
  • The pitfalls of having inconsistent content
  • Examples of content style guides from different universities
  • How to use GatherContent to bake style guide rules into content production

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Download the slide deck and resources

What you need to know:

  • The webinar is free 👏
  • Join us: Thursday December 3rd, 4 pm – 5 pm UK time
  • All details will be emailed upon registration. Check those pesky spam folders!
  • We’ll send one week, one day and one hour reminders
  • Download GoToWebinar before the webinar so you’re raring to go (it’s free too!)
  • Nothing to prepare. Just get comfy. But you might want a notebook
  • Watch again! A recording and slides will be sent to all attendees the day after the webinar

Register for free

December 3, 2020

4:00 pm

BST

1 hour

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Becky Taylor & Robert Mills

Becky is a Product Marketing Manager at GatherContent. She has 10+ years working in marketing executing affiliate, content, display, mobile, search and social campaigns for high profile clients across various sectors including Travel, Entertainment and Oil & Energy.

Rob is Head of Content at GatherContent. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s a published author and regular contributor to industry publications including Net Magazine, Smashing Magazine, 24 Ways,WebTuts+, UX Matters , UX Booth and Content Marketing Institute. On occasion Rob speaks about content strategy and ContentOps at leading industry events.

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