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Webinar Recording

How to build a brilliant brand voice

Find out what makes a brand voice brilliant and get practical tips on how to create your own brand voice guidelines (and get your colleagues to actually use them).

About this webinar recording

If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.  

Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.

It’s time to give your voice more consideration and your writers better guidance. In this webinar recording you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.

What will I learn?

From this recording, you’ll learn:

  • What makes a great brand voice.
  • Four facets to build your voice around.
  • Methods you can use to develop your voice.
  • Ideas for how to roll it out and get people to use it.

Register for free

August 29, 2019

4:00 pm

GMT

Who is the webinar recording for?

  • Content people who want to improve the voice guidelines in their organisation.
  • Brand people who want to learn more about how content intersects with their work.
  • UX and design people who want to find out about how voice affects design and usability.

Webinar Recording

How to build a brilliant brand voice

Find out what makes a brand voice brilliant and get practical tips on how to create your own brand voice guidelines (and get your colleagues to actually use them).

About this webinar recording

If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.  

Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.

It’s time to give your voice more consideration and your writers better guidance. In this webinar recording you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.

What will I learn?

From this recording, you’ll learn:

  • What makes a great brand voice.
  • Four facets to build your voice around.
  • Methods you can use to develop your voice.
  • Ideas for how to roll it out and get people to use it.

Who is the webinar recording for?

  • Content people who want to improve the voice guidelines in their organisation.
  • Brand people who want to learn more about how content intersects with their work.
  • UX and design people who want to find out about how voice affects design and usability.

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Register for free

August 29, 2019

4:00 pm

BST

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Lauren Pope

Lauren is a freelance content strategy and digital transformation consultant, working with organisations that make the world a better, fairer, more beautiful place.

Lauren has been working in content and digital since way back in 2007 and since then has worked with some of the world’s biggest brands, including adidas, American Express, Microsoft and Tetra Pak.  

She lives in Brighton, and loves the Downs, the sea, dystopian fiction and bold lipstick.


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