About this webinar recording

If your voice guidelines are just six adjectives in the brand book you're not alone, but you’re missing a big opportunity.  

Your voice has a huge role to play in conveying what you stand for and communicating with your audience. It isn’t just about brand, marketing, or the emotional side of things. It’s also about the rational: if you’re trying to create a great product or service, voice has an impact on your user experience too.

It’s time to give your voice more consideration and your writers better guidance. In this webinar recording you’ll learn about what makes a good voice, and how to create guidelines your colleagues will actually use. You’ll also hear a case study from Samaritans on how they created and rolled out a refreshed brand voice.

What will I learn?

From this recording, you’ll learn:

• What makes a great brand voice.
• Four facets to build your voice around.
• Methods you can use to develop your voice.
• Ideas for how to roll it out and get people to use it.

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