About this webinar

When you’re asked to create a piece of content, do you feel well-equipped to be able to carry out the task? Or maybe you’re responsible for a piece of content but you’re not the creator, how do you communicate your vision to the ones who will bring it to life?Alas, since the beginning of time, writers, artists and other creatives have relied on telepathy, hearsay and osmosis to carry out commissions, sometimes with unfortunate results. Let's not do that.The aim of the game is to avoid misinterpretation, wasted effort, wasted budget and prevent your project grinding to a halt. Working as a team to construct a clear content brief can help you establish shared understanding and fill the room with inspiration before you start.In this webinar recording, Ellen de Vries shares a box of colourful building blocks to help you construct a clear content brief for a variety of content types.

What you'll learn

After watching this video you will have:

• A set of building blocks to create a content brief that suits your needs
• An understanding of the factors that you need consider in order to construct a piece of healthy content
• A low-fidelity approach to creating a content brief for when you’re low on time
• A more in-depth approach to creating a content brief when you have a large number of stakeholders to consider
• A sense of how you might work with a system in mind to help you stay on track