When you’re asked to create a piece of content, do you feel well-equipped to be able to carry out the task? Or maybe you’re responsible for a piece of content but you’re not the creator, how do you communicate your vision to the ones who will bring it to life?Alas, since the beginning of time, writers, artists and other creatives have relied on telepathy, hearsay and osmosis to carry out commissions, sometimes with unfortunate results. Let's not do that.The aim of the game is to avoid misinterpretation, wasted effort, wasted budget and prevent your project grinding to a halt. Working as a team to construct a clear content brief can help you establish shared understanding and fill the room with inspiration before you start.In this webinar recording, Ellen de Vries shares a box of colourful building blocks to help you construct a clear content brief for a variety of content types.
After watching this video you will have:
In any case, you’re the kind of person who is looking for clarity in the early stages of the content creation process, whether the content is to be created by you, or by someone else.
Ellen de Vries is a content strategist at Clearleft, a strategic design consultancy in based in Brighton, UK. Being a content strategist is by nature a collaborative role; on any one day she might be working with a range of people, from designers and developers to animators and AI experts. Over the last two years, she’s been working with brands such as Penguin Random House, big household names in UK retail and a charity who campaign for young people's human rights. The outcomes of her work are wide ranging, from creating messaging and stories for cross-channel digital experiences, to brand language and tone of voice shifts, to breaking down silos and structuring content teams. In a world where digital design practices are increasingly fragmented, Ellen’s mission is to work with multi-disciplinary groups to establish a shared language that gives them a spark and propels their collaboration forward.
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